About Us

ELIVATE™ is a private, family-owned American supplier of fitness, health and wellness products and product knowledge.

We understand that healthy living is more than a lifestyle choice. It’s a commitment. So is a healthy bottom line. Whether you manage a nation chain of fitness centers or work as an instructor or personal trainer, we’re committed to offering fitness professionals the biggest selection, the hottest brands, the newest products, the fastest shipping, and the most helpful and knowledgeable customer service, all at the most competitive prices, so you can offer more to your clients, rather than simply more of the same. Whether you’re building a business or helping a client build a healthier life, we’re here to help you reach your goals-to spot you, to inspire you, to help you gear up, so your clients can live fit.

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The Gear Update is your professional fitness resource for trainer insights, exercise and nutrition trends, as well as hot product spotlights.

We’ve partnered with some of the fitness thought leaders who share their expertise for your continual growth as a business or trainer. Turn to the Gear Update when you want motivation for your trainers and members, new ideas for strengthening your bottom line, or a look into new training techniques.