Below you'll find a list of all posts that have been categorized as “Editorial Contributors”
I recently had a conversation with a gym owner that went like this: “I’ve never really had good success with retail sales in our facility.” “Really?” I said, “How do you display products that clients can buy?” The gym owner replied, “Ummm… display?” It seems pretty self-explanatory, but I think a lot of gym owners fall into this same trap… after …
DC, SFMA
Are you looking to attract new members or retain current ones? The equipment in your facility can have a factor in a member’s decision of where to train. Let’s discuss the barbell. When deciding on a barbell for your facility you need to factor in a few things as all barbells are not created equal. With the growth in the …
Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics
Looking for a way to beat the summertime doldrums? Taking a workout session outside, no matter if it is a one-on-one personal training session or a group exercise class of twenty, can re-energize the attendees and and breathe new life into any routine. Simply being outdoors can feel more fun and the sunshine can brighten any mood, not to mention the …
Corporate Fitness Manager and Certified Personal Trainer
First my disclaimer, I’m not a trainer but I have built three national service companies serving over 25,000 medical practices and 500 hospitals. Two of my companies were ranked on the Inc. 500 list of America’s Fastest Growing Private Companies. I have also had the privilege of coaching a diverse group of entrepreneurs ranging from motivational and business leader Tony …
Business Coach, Entrepreneur, Consultant, Speaker, Marketing Strategist
As a UFC veteran I love to throw powerful punching combinations, but I had a hard time finding a focus mitt holder who loved catching them. There aren’t a lot of people volunteering to be on the receiving end of an UFC punch, even with focus mitts on. I tried heavy bags, when I couldn’t find a focus mitt holder, …
UFC Veteran & Inventor of the Combo Hitter
I know it seems like we just celebrated Mother’s Day, but just like that, Father’s Day is right around the corner. Summer days, weeks and months fly by, so getting ahead for holiday preparations is crucial. And best of all – June is Men’s Health Month, so offering fun, health-related products to your clients and their family members will help encourage …
ELIVATE Vice President, Managing Editor, Communities and Education
Whether your client is training for a marathon, or just starting to take up running as a healthy habit, teaching him or her some foam rolling techniques will help alleviate pain, maximize next-day mobility and ensure he or she sticks to her training regimen. All foam rollers are not created equal. You will want to have softer rollers for nursing …
Corporate Fitness Manager and Certified Personal Trainer
People function and interact with influence from our personality (human behavior profile), intellect (IQ) and our emotions. (Figure 1) We have a natural tendency for our behavior, but also a learned behavior model. Just as we can learn to increase our intellect, we can learn how to improve our communication and emotional behaviors. Why is it that even though someone is popular, …
PT, DPT, OCS, CIMT, ATC/L
Hyperice, a leader in recovery and movement enhancement technology, recently announced up to a 40 percent increase in range of motion when applying vibration during foam rolling. The findings result from a study utilizing the Hyperice VYPER, which the Hyperice team, including Scientific Advisory Board Chairman, Dr. Michael Clark, and researchers from University of North Carolina at Chapel Hill, including renowned researcher …
Founder, HyperIce Inc.
As more and more gyms open each day, there is some serious competition to attract new members/personal training clients and retain current ones. Some of the answers may be closer than you think. Recruitment and retention can be as simple as implementing some unusual tools to provide new challenges and spark curiosity. Let’s start with the Kamagon and the Surge. …
Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics
