Tips For Selling Products At The Gym

Tips for Selling Products in Your Facility

I recently had a conversation with a gym owner that went like this: “I’ve never really had good success with retail sales in our facility.” “Really?” I said, “How do you display products that clients can buy?” The gym owner replied, “Ummm… display?” It seems pretty self-explanatory, but I think a lot of gym owners fall into this same trap… after …

Barbells 101

Barbells 101

Are you looking to attract new members or retain current ones? The equipment in your facility can have a factor in a member’s decision of where to train. Let’s discuss the barbell. When deciding on a barbell for your facility you need to factor in a few things as all barbells are not created equal. With the growth in the …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Outdoor Friendly Fitness Equipment

Outdoor Friendly Fitness Products

Looking for a way to beat the summertime doldrums? Taking a workout session outside, no matter if it is a one-on-one personal training session or a group exercise class of twenty, can re-energize the attendees and and breathe new life into any routine. Simply being outdoors can feel more fun and the sunshine can brighten any mood, not to mention the …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

Building A Fitness Facility

How To Systematically Build A Multimillion Dollar Fitness Facility: Part 1

First my disclaimer, I’m not a trainer but I have built three national service companies serving over 25,000 medical practices and 500 hospitals. Two of my companies were ranked on the Inc. 500 list of America’s Fastest Growing Private Companies. I have also had the privilege of coaching a diverse group of entrepreneurs ranging from motivational and business leader Tony …

Scott Hallman

Scott Hallman

Business Coach, Entrepreneur, Consultant, Speaker, Marketing Strategist

Combo Hitter

How one piece of equipment replaced the heavy bag, speed bag and focus mitts

As a UFC veteran I love to throw powerful punching combinations, but I had a hard time finding a focus mitt holder who loved catching them. There aren’t a lot of people volunteering to be on the receiving end of an UFC punch, even with focus mitts on. I tried heavy bags, when I couldn’t find a focus mitt holder, …

Brad Kohler

Brad Kohler

UFC Veteran & Inventor of the Combo Hitter

Father’s Day Retailing Opportunities

Father’s Day Retailing Opportunities

I know it seems like we just celebrated Mother’s Day, but just like that, Father’s Day is right around the corner. Summer days, weeks and months fly by, so getting ahead for holiday preparations is crucial. And best of all – June is Men’s Health Month, so offering fun, health-related products to your clients and their family members will help encourage …

John Pecora

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Foam Rolling

Teach Foam Rolling to Ensure Clients Meet Their Running Goals

Whether your client is training for a marathon, or just starting to take up running as a healthy habit, teaching him or her some foam rolling techniques will help alleviate pain, maximize next-day mobility and ensure he or she sticks to her training regimen. All foam rollers are not created equal. You will want to have softer rollers for nursing …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

What is a Differentiator for those who Succeed?

What is a Differentiator for those who Succeed?

People function and interact with influence from our personality (human behavior profile), intellect (IQ) and our emotions. (Figure 1) We have a natural tendency for our behavior, but also a learned behavior model. Just as we can learn to increase our intellect, we can learn how to improve our communication and emotional behaviors. Why is it that even though someone is popular, …

David S. Myers

David S. Myers

PT, DPT, OCS, CIMT, ATC/L

Study Validating Positive Influence of Local Muscle Vibration during Foam Rolling on Range of Motion and Pain

Study Validating Positive Influence of Local Muscle Vibration during Foam Rolling on Range of Motion and Pain

Hyperice, a leader in recovery and movement enhancement technology, recently announced up to a 40 percent increase in range of motion when applying vibration during foam rolling. The findings result from a study utilizing the Hyperice VYPER, which the Hyperice team, including Scientific Advisory Board Chairman, Dr. Michael Clark, and researchers from University of North Carolina at Chapel Hill, including renowned researcher …

Anthony Katz

Anthony Katz

Founder, HyperIce Inc.

Unique Training Tools: Expand Your Mind and Your Clients’ Results

Unique Training Tools: Expand Your Mind and Your Clients’ Results

As more and more gyms open each day, there is some serious competition to attract new members/personal training clients and retain current ones. Some of the answers may be closer than you think. Recruitment and retention can be as simple as implementing some unusual tools to provide new challenges and spark curiosity. Let’s start with the Kamagon and the Surge. …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics