From choosing the right personal training certification for you to picking your ideal fitness clients, growing your personal training or fitness business is no easy task. These articles will help you grow your single gym to a franchise, as well as become a successful personal trainer.
The great thing about strength training is that it works. Want to lift heavier things? Strength training is the only way you can do that. Want bigger muscles? Lifting weights does that. Are you rehabbing a musculoskeletal injury? Resistance training of some sort will probably be involved. Want to improve your general health? Try out those weird machines at the …
Director of Strength and Conditioning Research
Let’s visualize your facility as a puzzle, and all the elements that make up your gym are the pieces. Your services are pieces of the puzzle: one piece for personal training, one for group classes, one for cardio…you get the picture. There are also pieces for your products, supplements, equipment, and so on. There are pieces for your competitive and …
Featured Presenter and Educator
Some of the best exercises you can incorporate into your clients programming – or share with prospective new members at a marketing event or race– require simple, inexpensive pieces of equipment, which can often provide very challenging workouts. Exercise bands are a great example of a low cost, low-tech tool to help your clients create stability and strength while improving …
National Account Manager, ELIVATE Fitness
Technology. Never has a word stirred so much excitement, desire, and anxiety all at the same time. Of all the professions out there, the Health and Fitness industry has been one of the slowest to adopt technology. I mean no one else is writing notes, using notebooks, and scanning documents regularly. Question is, why are we so slow to adapt? …
MSPT, CMP, CF-L1
Selecting the right new equipment, product or technology for your gym is a crucial part of running a successful business and staying competitive, but it can also be fun. The right selection not only helps keep your current athletes excited and engaged, but it will also help attract new athletes as well. But as important as it is to select …
Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics
Four years ago, I had a big goal and a big vision: I wanted to change the culture of inactivity to activity and try to put a dent into the obesity epidemic. My plan was to do this through physical therapy, CrossFit, running groups, and 24-hour access to a local gym. But despite all the personal energy I brought to …
LPTA
We all know that selling retail products can be a great additional value to offer clients and an extra source revenue, but how can we be successful if clients can get the same (or similar) products online? Below are some helpful insights successful companies use to win over customers, without relying on having to discount the products you offer to …
Vice President of Marketing Strategy and Business Development at WebExercises, Inc.
Every business owner hopes to earn more money, in turn, creating a higher profit. I’ve outlined several small changes you can make to increase your bottom line. Read the suggestions below and leave a comment if you have additional ideas, too! Increase Monthly Dues Some gyms increase monthly dues on an annual basis, while others let years go by without …
Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics
The summer months often bring lots of extra time for children and teens since school is out! One of the most treasured ways to keep boys and girls active while learning something new is enrolling them in a summer camp. Whether your facility offers a day camp or an overnight experience, it is extremely important to get attendees excited before Day …
Corporate Fitness Manager and Certified Personal Trainer
I recently had a conversation with a gym owner that went like this: “I’ve never really had good success with retail sales in our facility.” “Really?” I said, “How do you display products that clients can buy?” The gym owner replied, “Ummm… display?” It seems pretty self-explanatory, but I think a lot of gym owners fall into this same trap… after …
DC, SFMA
