Should you load a painful tendon? The answer might surprise you.

Listen to the insightful lecture below by Professor Jill Cook* to learn more about how you should address painful Achilles and patellar tendinopathies. https://www.youtube.com/watch?v=-kKzoi8Zrik Professor Jill Cook, physiotherapist, PhD, is a professor in musculoskeletal health in the La Trobe University School of Allied Health in Australia. Her research areas include sports medicine and tendon injury. Since completing her PhD in …

Dr. Leo Kormanik

D.C., M.S., CCSP

Create Clients for Life

In Part 2of this series on… How To Systematically Build A Multimillion Dollar Gym That Is Highly Sellable . . . Working Way Less… we discussed how to Increase Referrals. In Success Key Part 3, we’ll tackle Creating Clients for Life. When I speak to health and fitness professionals, I always ask, “How many of your clients will have reoccurring …

Scott Hallman

Scott Hallman

Business Coach, Entrepreneur, Consultant, Speaker, Marketing Strategist

To Cue or not to Cue

When evaluating a patient or athlete, is there a difference between testing their capability and testing their movement pattern? Put another way: Do we want to see what they are capable of – or what they habitually do? Professor Vladimir Janda wrote “During movement pattern testing, minimal verbal cues should be used which test an individual’s habitual way of performing a movement. …

Dr. Craig Liebenson

DC, Founder of First Principles of Movement, author of Rehabilitation of the Spine (2007) & The Functional Training Handbook (2014).

Is This Client Acquisition Method Really Considered a 4-Letter Word?

How To Systematically Build A Multimillion Dollar Gym That Is Highly Sellable…Working Smarter not Harder Success Key 2 of 4 First my disclaimer: I’m not a trainer, but I have built three national service companies serving over 25,000 medical practices and 500 hospitals. Two of my companies were ranked on the Inc. 500 list of America’s Fastest Growing Private Companies. …

Scott Hallman

Scott Hallman

Business Coach, Entrepreneur, Consultant, Speaker, Marketing Strategist

Fit for the Holidays: Easy Ways For Your Clients to Exercise

The holidays leave us all over-scheduled and under-rested. This time of year also takes our clients out of their normal eating and exercise routines (just when they need them the most). It’s up to you to help your clients keep the busy holiday season from sidetracking their regular exercise routines. Even if they can’t make it in for a workout, …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

What would YOU like to read about?

Elivate is dedicated to working hard to provide impactful information to help YOU help your clients and grow your business. We’ve partnered with innovative thought leaders like:   Dr. Tim Brown Co-Medical Director for the World Surf League (formerly the ASP)       Christopher Beardsley Director of Strength and Conditioning Research       Dr. Ed Le Cara DC, …

John Pecora

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Why do we need more research into Strength Training?

The great thing about strength training is that it works. Want to lift heavier things? Strength training is the only way you can do that. Want bigger muscles? Lifting weights does that. Are you rehabbing a musculoskeletal injury? Resistance training of some sort will probably be involved. Want to improve your general health? Try out those weird machines at the …

Chris Beardsley

Christopher Beardsley

Director of Strength and Conditioning Research

Creating a Customer Service Culture

Let’s visualize your facility as a puzzle, and all the elements that make up your gym are the pieces. Your services are pieces of the puzzle: one piece for personal training, one for group classes, one for cardio…you get the picture. There are also pieces for your products, supplements, equipment, and so on. There are pieces for your competitive and …

Lori Allen

Featured Presenter and Educator