Wellness Programs & Generating New Membership

Looking for a way to increase membership now that New Year’s Resolutions have fallen by the wayside? Make an impact on your community and pursue partnerships between your gym and local corporations. While you might have already approached local businesses with flyers and personal trainer cards, have you tried offering your facility’s services to nearby corporations as a way to …

Client Referrals & Personal Training Marketing

How Client Referrals Can Shape Personal Training Marketing

For up-and-coming personal trainers, getting client referrals isn’t always easy. However difficult or awkward it may seem to ask clients to refer you, it’s often necessary for the health and growth of your business. Attaining new clients allows trainers to accept new challenges, add new equipment, and successfully brand their businesses. Remembering a few key strategies about personal training marketing …

Aquatic Program Health Benefits for Your Members from ELIVATE™

Aquatic Program Essentials for Your Health Club’s Success

The onset of cold, winter weather is pushing your members indoors. It’s not unusual to experience a participation boost in your aquatic program now that members cannot comfortably or safely exercise outside. Take the plunge now and make sure your aquatic equipment inventory is updated and ready for a variety of classes. From kickboards to water dumbbells, we’ll share what …

Weight Loss Challenge

How to Run a Weight Loss Challenge at Your Facility

Interested in running a weight loss challenge at your facility? Read our own Case Study and get the inside look at how Team ELIVATE got healthy in 2015! January can be one of the best months for you and your gym because of an influx of potential members with weight management goals for the New Year. Your current clients and …

Build Personal Training Business – ELIVATE™

How to Build Your Personal Training Business in the New Year

When it comes to helping people achieve their New Year’s resolutions, personal trainers are the go-to experts. It turns out that losing weight and getting more exercise are the top two resolutions for Americans in 2015, according to the Marist Institute for Public Opinion. Nearly a quarter of those who make resolutions want to lose weight or exercise more—and that’s …

Dynamic Fitness – Tips for a Successful Business Model

Facility of the Month: Dynamic Fitness, Strongsville, OH

Dynamic Fitness believes that it takes more than fitness equipment to change lives. At this facility, trainers concentrate on providing warm customer service, a culture of support, and a clean, updated facility to keep members engaged and happy. Being sensitive to members’ needs has helped the facility’s bottom line, “We give customers what they want,” Bryan McIntosh, President of Dynamic …

Tips for Creating a Gym Marketing & Business Plan

New Year, New Incentives: End of Year Business Recap for Your Gym

As you prepare to ring in the New Year, don’t forget to take a good, hard look at how your marketing and promotion plans, as well as your operations, affected your business’ bottom line this year. Whether you saw red or reveled in black, take everything you learned in 2014 and use it to start making a business plan for …