Dynamic Fitness – Tips for a Successful Business Model

Facility of the Month: Dynamic Fitness, Strongsville, OH

Dynamic Fitness believes that it takes more than fitness equipment to change lives. At this facility, trainers concentrate on providing warm customer service, a culture of support, and a clean, updated facility to keep members engaged and happy. Being sensitive to members’ needs has helped the facility’s bottom line, “We give customers what they want,” Bryan McIntosh, President of Dynamic …

Tips for Creating a Gym Marketing & Business Plan

New Year, New Incentives: End of Year Business Recap for Your Gym

As you prepare to ring in the New Year, don’t forget to take a good, hard look at how your marketing and promotion plans, as well as your operations, affected your business’ bottom line this year. Whether you saw red or reveled in black, take everything you learned in 2014 and use it to start making a business plan for …

‘Tis the Season for Holiday Fitness Gift Shopping

The holiday season is the best time to thank your members and business partners for their yearlong support and dedication; it’s also a great time for your gym enthusiasts to give health and fitness gifts to other weekend warriors and loved ones. So, let’s start making your list of strategic fitness gifts to retail in 2014! Thank your vendors and …

New Year Fitness Resolutions

How to Prep for the New Year Membership Rush

The New Year membership rush: It’s easy to get new members in your gym once the standard New Year’s resolutions have been made at midnight. Weight loss, muscle gain, and the desire for a brand new physique are the old stand-by’s. But are you ready for the new rush of clients—and can you keep them long-term once you get them …

ways to increase fitness retail sales in fitness center

Creative Events to Drive Retail Sales at Your Fitness Club

Creating creative events to drive retail sales in your fitness center sometimes take a little more interaction and thoughtfulness than just having power bars at the register or water in the vending machine. These ways to increase fitness retail sales take true interaction with the customer and giving them a quality member experience. “It’s important for us to know everybody’s …

Top Retail Products for Gyms

Gear Up: Give Clients the Power of Choice by Retailing

There’s no harm in accessorizing your exercise – especially when it aids in boosting sales and achieving fitness goals. Fashion can provide more than coverage and good health goes beyond the time you spend in the gym. Providing clients with additional tools to meet and exceed their fitness goals by retailing products is a big part in helping you stand …

Your Recipe for Retail Success

Putting together a successful merchandising plan for your fitness center might seem daunting, but if you approach your new inventory like an exercise routine, you’ll be able to see the best ways to move product through strategic item combinations. Planning a successful comprehensive workout requires total-body involvement and participation from all of the major muscle groups. You know that your …

Fit Facts: Health Club Demographics Infographic at ELIVATE

Health club membership demographics and motivators are changing Understand the market and develop programs and retail products that sell. Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively …

financial aspects of retailing fitness products

Cover All Your Financial Bases Before Jumping Into Retail

Retailing in your gym should be a rewarding experience for you and your clientele. It’s a convenience for members who need something to ease sore muscles, take with them traveling or keep them fueled, and it’s a boom for your bottom line. But, before you go jumping into the deep end, there are a few important financial aspects of retailing …