New Year Fitness Resolutions

How to Prep for the New Year Membership Rush

The New Year membership rush: It’s easy to get new members in your gym once the standard New Year’s resolutions have been made at midnight. Weight loss, muscle gain, and the desire for a brand new physique are the old stand-by’s. But are you ready for the new rush of clients—and can you keep them long-term once you get them …

ways to increase fitness retail sales in fitness center

Creative Events to Drive Retail Sales at Your Fitness Club

Creating creative events to drive retail sales in your fitness center sometimes take a little more interaction and thoughtfulness than just having power bars at the register or water in the vending machine. These ways to increase fitness retail sales take true interaction with the customer and giving them a quality member experience. “It’s important for us to know everybody’s …

Top Retail Products for Gyms

Gear Up: Give Clients the Power of Choice by Retailing

There’s no harm in accessorizing your exercise – especially when it aids in boosting sales and achieving fitness goals. Fashion can provide more than coverage and good health goes beyond the time you spend in the gym. Providing clients with additional tools to meet and exceed their fitness goals by retailing products is a big part in helping you stand …

Your Recipe for Retail Success

Putting together a successful merchandising plan for your fitness center might seem daunting, but if you approach your new inventory like an exercise routine, you’ll be able to see the best ways to move product through strategic item combinations. Planning a successful comprehensive workout requires total-body involvement and participation from all of the major muscle groups. You know that your …

Fit Facts: Health Club Demographics Infographic at ELIVATE

Health club membership demographics and motivators are changing Understand the market and develop programs and retail products that sell. Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively …

financial aspects of retailing fitness products

Cover All Your Financial Bases Before Jumping Into Retail

Retailing in your gym should be a rewarding experience for you and your clientele. It’s a convenience for members who need something to ease sore muscles, take with them traveling or keep them fueled, and it’s a boom for your bottom line. But, before you go jumping into the deep end, there are a few important financial aspects of retailing …

Starting to Retail Fitness Products in Your Gym is as easy as H-2-O

Congratulations—you own a gym! And you’ve likely got quite a few members contributing to your bottom line through memberships, group exercise classes, and personal training. But you want to do everything you can to stay in the black and now you’re thinking about the next big step—retail. But does beginning to retail fitness products actually contribute to your bottom line …

Fitness Center Retailing

Retail Fitness Products at Your Health Club for Elevated Business Success and Customer Satisfaction

Your health club’s success matters to us at ELIVATE™, and we want to help you take control of your retail fitness product potential and customer satisfaction. Why should you focus on retailing at your gym? The 2013 U.S. Health Club Industry survey reported a staggering $22.4 billion dollars in health club revenue. Looks like providing power bars and pedometers can …

FitnessCenterRetailing

Fitness Center Retailing: Top 10 Tips to Getting Started

There’s no way I can start retailing. I’m too busy – I don’t have the space – where would I even start? Fitness center retailing can be a big boom when it comes to increasing your fitness center revenue—and your clients will appreciate the convenience of a handy power bar or earbuds on that one day they forgot to bring theirs. So, …