Ziva: The Precision-Made Equipment of Champions

You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps, Olympic-medal winning swimmer (1985 – present)  Standout, inspirational design and high-quality precision manufacturing has been at the heart of ZIVA from the beginning. ZIVA’s mission is to create functional products that not only achieve what they are designed to, but are also …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

Sequential Pulse Compression’s Effect on Hemoglobin Concentration

Below is an interesting study regarding the potential benefits of products providing Sequential Pulse Compression – such as the NormaTec PULSE 2.0 system – and their effects on the lower extremities when utilized as a recovery tool. Kelly A. Brock, Lindsey E. Eberman, Richard H. Laird IV, David J. Elmer and Kenneth E. Games Context: Several interventions are available to reduce …

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

The Power of Rapid Release

“The Rapid Release is different from other devices because its frequency and amplitude will penetrate the entire depth of the muscle. That is by far the biggest benefit…” Please enjoy our interview with Rapid Release’s Practitioner of the Month, Dr. Peter Cichonski from Performance Chiropractic RRT: First off, thank you for taking the time to be interviewed. We really appreciate …

High Intensity Workouts Just Got Easier

HISTORY While visiting numerous fitness clubs around the world and participating in group exercise classes, the team at FITBENCH soon realized there were a number of problems when using equipment in high intensity classes. These problems were killing classes. Getting numerous pieces of equipment ready before the class was laborious for the members and ate into the class time. Alternative …

Tom Eastham

Fitness Coach and Trainer

TRX What makes movement “functional?”

TRX’s Foundational Movements. What does this really mean: What makes movement functional? Is it the number of times you do it? Is it a piece of equipment you’re using? The reps? Sets? Are functional movements the ones that our fitness instructor’s say they are, just because they say so? This can certainly be confusing and understandably so. Functional movements can mean many …

Brynne Elliott

Senior Director of Training TRX, MS

Is It Time for New Dumbbells?

As we transition into fall, give your gym a refresh with new, high quality dumbbells! Designed to withstand even the toughest workouts, these resilient Body Sport® dumbbells are sure to take your clients’ fitness routine to the next level. Body Sport Rubber Encased Hex Dumbbells Designed to endure the abuse of the weight room, these Rubber Hex Dumbbells are extremely …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

Effective modality to enhance fracture and soft-tissue healing

Below is a great study which speaks to the benefits of IPC (Intermittent pneumatic compression)…along with some more info on the new NormaTec 2.0. Intermittent Pneumatic Compression in Fracture and Soft-Tissue Injuries Healing Anil Khanna, Nikolaos Gougoulias, and Nicola Maffulli Department of Trauma and Orthopaedic Surgery, Keele University School of Medicine, Thornburrow Drive, Hartshill, Stoke-on-Trent, ST4 7QB Staffs, UK Introduction: …

Dr. Robert Silverman

Dr. Robert Silverman

DC, MS, CNS, CCN, CSCS, CKTP, CES, CIISN, DACBN, DCBCN, HKC, SASTM

Cutting-Edge Rehab and Recovery System Backed by Research

NORMATEC PULSE PRO 2.0 The Ultimate Rehab and Recovery Experience The NormaTec PULSE PRO 2.0 is today’s most advanced athlete recovery system. It brings you cutting-edge connectivity and powerful results in a compact, modern design that travels well and is built to last. The PULSE PRO 2.0 is used for both rehab and recovery and features a sophisticated touchscreen display …

HyperIce Partners with eSports to Improve Athlete Recovery

SF Shock Team owned by NRG eSports is entering their third season in the professional Overwatch League. In preparation for what will be the toughest competition yet, the SF Shock Team geared up with HyperIce to optimize their athletic performance this season. https://www.youtube.com/watch?v=tUuerWbhov4&feature=youtu.be HyperIce is proud to announce the first-ever eSports athlete recovery/health tech partnership worldwide with eSports powerhouse NRG and the Overwatch …

Star Sage

Manager, Marketing and Client Relations for HyperIce

Surge Move of the Month – Sprawl to Deadlift to Clean Combo

In Part 3, we discussed Unstable Resistance with the Surge Clean. Once again, Hydro-Inertia™ is the utilization of water to create an unstable resistance that increases core strength and stability during exercise. The majority of instability products currently on the market are primarily used as a base that you sit, stand, or lay down on. By utilizing Hydro-Inertia™ technology in the …

Carey Kepler

CF Coach