Group of Runners

Fitness: Your Client’s Best Hour

Seeing results from working out is exciting, and it can be a great incentive for a person with fitness goals to keep coming to the gym. But, often, it’s not just fitness goals that keep them returning. Adults might be looking for more than a way to lose weight or gain muscle – they are looking for a community of likeminded …

People Walking In Street

Marketing Fitness To Millennials

According to a study from the American Public Transportation Association, walking is more popular than ever. Of course, fitness fanatics already know that walking or running to a destination is much healthier and cheaper compared to riding in a car, bus or train. The study states that millennials, or those born between the years of 1982 and 2003, residing in cities are walking …

New Year, New You

Retain Members by Making Them Really Belong

Countless research studies have found that working out with a buddy, or in a group, helps participants get better fitness results, stick to their workout routines, and stay motivated. Creating a sense of community might be one of the best ways to turn New Year’s Resolutions chasers into club veterans. Play matchmaker. Casually offer to introduce members to other members …

Female exercising with personal trainer at gym

Items you should consider retailing in 2017 (and ideas for selling them)

Having the right retail items on hand is always a smart move, and especially during the first-quarter fitness-resolution rush. Not only does an appealing mix of retail goods provide non-dues revenue for your gym, those retail items can also act as tools to help members focus on their fitness and stay active at your facility. Here are a few you …

Fitness instructor demonstrating exercises with weights

Evaluating Yourself as a Personal Trainer

As a personal trainer, part of your job description is evaluating your clients’ progress. But have you ever stopped and evaluated your own progress? It’s easy to get wrapped up in whether or not our clients are meeting their goals that we can forget about our own goals, both personal and professional. It’s good to check in with yourself now …

Carrie Myers Personal Trainer Fitness Studio

Carrie Myers

Personal Trainer, Author, Motivational Speaker, Fitness Consultant, Certified Transformational Coaching Method Coach