Get Clients Stronger. Save Time. Reduce Wear and Tear. With BFR Training

What is BFR Training? BENEFITS Improve Strength Reduce wear and tear Save time in your day Reduce recovery time Stay strong through injuries Take it anywhere you go Blood flow restriction training, or BFR training, is an exercise modality that uses a manipulation of the body’s circulatory system in combination with light resistance exercise—such as bodyweight work—to achieve improvements in …

What IS Recovery?

In every strength training program, there is a period of time between workouts in which we “recover” from the workout. Some workouts do not cause any detrimental effects that we need to “recover” from, and some in fact produce a temporary “potentiating” effect whereby performance is improved for a short time afterwards. Yet, other workouts (especially those involving high volumes …

Chris Beardsley

Christopher Beardsley

Director of Strength and Conditioning Research

How to Successfully Introduce A New Product or Program At Your Gym

Selecting the right new equipment, product or technology for your gym is a crucial part of running a successful business and staying competitive, but it can also be fun. The right selection not only helps keep your current athletes excited and engaged, but it will also help attract new athletes as well. But as important as it is to select …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Training like a warrior: Why a mace or club should be implemented into your routine

First off, just admit you said, “What the heck is a mace?” It’s okay. You’re not alone. I’d bet a majority of readers had the same reaction. Here’s the answer: A mace is a training tool based on an ancient weapon – the gada – which originated in South Asia. It is long and narrow with a weight at the …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

March Workout of the Month

Take a swing at this Workout of the Month utilizing ELIVATE’s newest product, the Set For Set Steel Mace. This quick, 15-minute total body workout is for every fitness level. Set the timer for 15-minutes and complete the following moves for as many rounds as possible: #1: 50 Pendulum Swings Right and Left #2: 30 Mace Shovels #3: 20 Barbarian …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Integrating Squats Into Your Client’s Routine

When it comes to squats, there are thousands of things we could talk about – including why they’re such an essential exercise for muscle building, fat burning, mobility, balance and more. But for this article I’m going to keep it simple and focus on ways to integrate squats into your client’s routine. I’m also going to gear the discussion towards …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Is the scapula truly meant to be stable?

In this post we’ll “dissect” the scapular stabilizers, and we’ll discuss why they should first be looked at from a mobility standpoint. When we talk about the shoulder, we need to consider a group of muscles called the scapular stabilizers. Actually the term “stabilizers” is a bit of a misnomer. Nothing about the scapula is truly meant to be “stable.” …

Sue Falsone

PT, MS, SCS, ATC, CSCS, COMT, first female head athletic trainer in any of the four major sports in the US

Is sweating buckets better than a brisk walk?

Feel like your clients aren’t doing enough for their health unless they’re sweating buckets during your workouts? Cut yourself – and them – some slack. Research suggests that longer periods of walking briskly can give clients all the health benefits of running. The surprising findings, published in the American Heart Association journal Arteriosclerosis, Thrombosis, and Vascular Biology, found that a …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

How Do You Define Fitness for your Clients?

Fitness means different things to different people. The bodybuilder looks at muscle mass and physique as a measure of fitness, but may ignore cardiovascular endurance. The grandmother who wants to be strong enough to lift her grandchild may ignore the flexibility required to reach over the crib without hurting her back. The triathlete looks at the ability to perform endurance …

Dr. Ed Le Cara

DC, PhD, MBA, ATC, CSCS, Board Certified in Rehabilitation, Board Certified in Sports Medicine