Are Your Clients Kettlebell Bobbleheads?

Even after two decades of training with kettlebells, I still find it’s incredibly important to continuously focus on the basics of positioning and technique, especially when the ultimate goal is to maximize workouts and help avoid injury. That being said, one of the most important body position reminders I personally focus on while swinging a kettlebell is addressing and maintaining …

Justin Frandson Bliss Intake CA Personal Trainer and Entreprenuer

Justin Frandson

Founder of Bliss Intake and Athleticism, LLC, BS, PRRT

3 Tips to Achieve Better Client Engagement

“If client engagement were a drug, it would be the blockbuster drug of the century . . . and malpractice not to use it.” -Leonard Kish- Neuroscientist turned Healthcare entrepreneur Multiple studies have shown that client engagement leads to better training outcomes, and it has been identified as a critical component for a successful training plan. For example, a study …

Dr. Dave Cruz

Dr. Dave Cruz

Doctor of Chiropractic, CSCS, CES, PES, founder of WebExercises

Understanding TRP Receptors and Musculoskeletal Pain

There are few things as important to your success as a trainer, as being able to effectively communicate to your clients why you’ve chosen a specific product, exercise, or therapy; how we think it works; and what they should expect. Their buy-in and belief is key to your ability to achieve a desired outcome. Below is some great info on …

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Ziva: The Precision-Made Equipment of Champions

You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps, Olympic-medal winning swimmer (1985 – present)  Standout, inspirational design and high-quality precision manufacturing has been at the heart of ZIVA from the beginning. ZIVA’s mission is to create functional products that not only achieve what they are designed to, but are also …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

Movement Assisted Taping Integration Course

November 15–17, 2019 San Diego, California The 3-day DNS Taping Integration Course is designed to introduce the concepts and principles of DNS as well as integrate taping/bracing strategies to facilitate and enhance assessment, treatment, training, and movement of the athlete. Come and join us for this unique and innovative course designed to focus on application and interaction in order to …

Dr. Steven Capobianco

Medical Director for RockTape

TRX What makes movement “functional?”

TRX’s Foundational Movements. What does this really mean: What makes movement functional? Is it the number of times you do it? Is it a piece of equipment you’re using? The reps? Sets? Are functional movements the ones that our fitness instructor’s say they are, just because they say so? This can certainly be confusing and understandably so. Functional movements can mean many …

Brynne Elliott

Senior Director of Training TRX, MS

3 Go-To Exercises for Cyclists

Go-to exercises to prevent overuse injuries with your cyclists A combination of strength, mobility, and flexibility are essential to keep a cyclist healthy. Proper hamstring flexibility and hip mobility allow your clients to maintain the proper hip-torso angle when on the bike. Core and low back strength will increase pedaling power output while upper back and tricep strength will give …

US Women’s Soccer Captain Carli Lloyd Teams up with Yolked

Advanced nutrition company MYOS RENS Technology Inc. recently announced their latest endorsement partnership: with Carli Lloyd, an American superstar soccer player and two-time Olympic gold medalist, FIFA Women’s World Cup champion, two-time FIFA Women’s Player of the Year and three-time Olympian. Carli was a co-captain of the 2019 World Cup Championship winning USA squad. As part of the endorsement partnership, Lloyd …

Dr. Neerav Dilip Padliya

PhD, PMP, Vice President, Research Alliances at MYOS RENS Technology Inc.

Effects of Biofreeze vs Ice on Acute, Non-Complicated Neck Pain

Bart Bishop, Dr. Jay Greenstein, Robert Topp doi: 10.1016/j.clch.2011.09.015 Volume 14, Issue 4, December 2011, Pages 153-154 Background: Cryotherapy has long been used by physical therapists and chiropractors in the management of acute pain and more recently it has been shown to effectively manage chronic pain. Multiple studies have demonstrated that both ice and menthol decrease blood flow and help …

Dr. Jay Greenstein

Doctor of Chiropractic, CEO, Sport and Spine Rehab & Founder and President of the Sport and Spine Rehab Clinical Research Foundation.

Damian Lillard and The Science Behind Biofreeze

Whether it’s the dull throb of overworked muscles or the soreness of aching joints, pain effects millions of patients every day. Many of those people could be YOUR current or future patients. They probably have questions about their course of treatment and may want to know why you use Biofreeze Pain Reliever. You know the product works; but the video …

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education