How to Successfully Introduce A New Product or Program At Your Gym

Selecting the right new equipment, product or technology for your gym is a crucial part of running a successful business and staying competitive, but it can also be fun. The right selection not only helps keep your current athletes excited and engaged, but it will also help attract new athletes as well. But as important as it is to select …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Training like a warrior: Why a mace or club should be implemented into your routine

First off, just admit you said, “What the heck is a mace?” It’s okay. You’re not alone. I’d bet a majority of readers had the same reaction. Here’s the answer: A mace is a training tool based on an ancient weapon – the gada – which originated in South Asia. It is long and narrow with a weight at the …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

PainZone’s Mission: To Make Every Body Feel Better

PRODUCT SPOTLIGHT: MedZone® PainZone® PainZone® is a premium topical analgesic that helps clients experiencing aches, pains, soreness, arthritis symptoms, and provides deep penetrating relief for back pain. It combines three active anti-inflammatory ingredients and uses a fatty acid base – with no water filler – for faster penetrating relief. PainZone also offers great retail sales opportunities for facilities that need a …

Dr. Jeff Poplarski

D.C., Sports Chiropractor

Four Strategies for Reaching Your Goals

According to U.S. News, 80 percent of New Year’s resolutions fail by February. Seeing as how we’re now into February, how are your resolutions coming along? How about those of your clients? If you or your clients have fallen away from the goals you set for the new year, the problem may have been the way those goals were initially …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

Olympic Athletic Trainers Can Do It All – Or Can We?

When I was a young Athletic Training Student in the late 90’s I had a pretty narrow view of athlete care. I was deep into my own Athletic Training education but I knew very little about other medical professionals’ potential value within athletic teams.  Outside of Physicians, Athletic Trainers did it all.  There seemed to be an independence and professional …

Aaron Brock Head Athletic Trainer Mens USA Volleyball

Aaron Brock

USA Volleyball’s Director of Sports Medicine and Performance, Head Athletic Trainer for the Men’s National Volleyball Team

Innovative Lateral Stability Trainer for All Fitness and Rehab Levels

SCIFIT® Latitude™ Lateral Stability Trainer https://www.youtube.com/watch?v=jG6m0EZvst4 The SCIFIT Latitude Lateral Stability Trainer uses an innovative motion to help people of all fitness levels build the muscles – and the confidence – they need to stay active, and it does so in an easy-to-use, engaging way. The Latitude machine allows users to exercise in a recumbent position and it strengthens stabilization …

Andy Baxter

MES, PRCS

January Workout of the Month

Try this workout in your gym. The ELIVATE Workout of the Month for January utilizes Kettle bells and battle ropes. Workout Instructions: Perform all the exercises as a circuit. Perform #1, then #2, then #3. Each movement is performed for :30 seconds with a :05 second transition. Rest :30 seconds between each round.  

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

The Future of Resistance Band Training

The Future of Muscle Function Testing The kiio Sensor accurately measures, stores, and wirelessly communicates force over time during any exercise. On-board sensors, a CPU, and special electronics calculate actual force, power, exercise pacing, and more. The kiio Sensor is integrated with kiio FLEX software to offer a comprehensive solution for assessing, training, monitoring, and improving the overall performance of …

marc sherry

Marc Sherry

Physical Therapist and Athletic Trainer

Exercising your character strengths can make for happier holidays

Exercising your character strengths can make for happier holidays Regarded as a central tool of positive psychology, the VIA Survey of Character Strengths is a simple self-assessment that takes less than 15 minutes to complete and provides a wealth of information to help you understand your core characteristics. It has been taken by more than 5 million people in 190+ …

Dr. Scott Bautch

D.C., DACBOH, CCST, CCSP, original CEO of Allied Health Chiropractic Centers, Co-Author of 2 books