What IS Recovery?

In every strength training program, there is a period of time between workouts in which we “recover” from the workout. Some workouts do not cause any detrimental effects that we need to “recover” from, and some in fact produce a temporary “potentiating” effect whereby performance is improved for a short time afterwards. Yet, other workouts (especially those involving high volumes …

Chris Beardsley

Christopher Beardsley

Director of Strength and Conditioning Research

PainZone’s Mission: To Make Every Body Feel Better

PRODUCT SPOTLIGHT: MedZone® PainZone® PainZone® is a premium topical analgesic that helps clients experiencing aches, pains, soreness, arthritis symptoms, and provides deep penetrating relief for back pain. It combines three active anti-inflammatory ingredients and uses a fatty acid base – with no water filler – for faster penetrating relief. PainZone also offers great retail sales opportunities for facilities that need a …

Dr. Jeff Poplarski

D.C., Sports Chiropractor

Techniques to relieve muscle cramps

From the experts – a technique to help relieve muscle cramps

For more than 35 years, I have spent time with many different sports, many age ranges from elementary school through the 4th decade, at pretty much every level of competition from AYSO soccer up through every school age, Olympic and professional levels. The one thing that all athletes are susceptible to is muscle cramping. Earlier in my career, after I …

David S. Myers

David S. Myers

PT, DPT, OCS, CIMT, ATC/L

The Three R’s – Release, Restore, Retrain

We all know that an exercise program should be the cornerstone of an effective care plan. This especially holds true for conditions that are primarily caused by muscle imbalances or dysfunctional movement patterns. Research also shows that exercise is instrumental in preventing and treating chronic pain. But we also know that clients often prefer to avoid exercise during episodes of …

Friederike Aprea

Vice President of Marketing Strategy and Business Development at WebExercises, Inc.

Woman using foam roller

Self Myofascial Release: Proven to help you feel and move better

Self myofascial release tools, such as foam rollers, trigger point balls and massage sticks have become some of the most popular tools used for corrective exercises, fitness, and sports performance. In fact, performing self myofascial release has become almost a uniform component in the majority of fitness and sports performance programs. You can certainly argue the exact physiological benefit of performing self myofascial release. …

Mike Reinold

Mike Reinold

PT, DPT, SCS, ATC, CSCS, Co-Founder and President of Champion Physical Therapy and Performance

Cryotherapy

Tampa Bay Buccaneers Chiro Doc talks Whole Body Cryotherapy

Many sports medicine professionals have reported exceptional healing and recovery benefits associated with Whole Body Cryotherapy. ELIVATE recently spoke with Tampa Bay Buccaneers team chiropractor Dr. Tommy Rhee about how he uses this alternative therapy to treat his athletes and patients. In addition to his work with the Buccaneers, Dr. Rhee operates Physical Chiropractic of Tampa Bay, where he utilizes …

Dr. Tommy Rhee

Dr. Tommy Rhee

DC, Master Practitioner ART, Team Chiropractor for the Tampa Bay Buccaneers

HYPERICE Advanced Recovery

Hot (and Cold) New Products from HYPERICE

Some like it hot, some like it cold. These brand new products from HYPERICE will make everyone happy. The VENOM is a wearable back massager that combines heat and vibration for the ultimate, portable massage. Hypersoothe is an all-natural lightweight cooling cream that relieves and relaxes sore, stiff muscles and joints. The VENOM Treat yourself, or your personal training clients, …

NormaTec Systems Help Muscles Recover Quickly

Rapid Recovery Technology is Creating a New Revenue Stream for Gyms

If you’re a fitness center owner or manager, you know you’re constantly on the lookout for new sources of revenue beyond membership dues – things like personal training sessions, merchandise, and food, beverages and supplements. Now an innovative muscle recovery system widely used by endurance athletes and professional teams is creating new revenue streams for gyms all over the country… …