Woman using foam roller

Self Myofascial Release: Proven to help you feel and move better

Self myofascial release tools, such as foam rollers, trigger point balls and massage sticks have become some of the most popular tools used for corrective exercises, fitness, and sports performance. In fact, performing self myofascial release has become almost a uniform component in the majority of fitness and sports performance programs. You can certainly argue the exact physiological benefit of performing self myofascial release. …

Mike Reinold

Mike Reinold

PT, DPT, SCS, ATC, CSCS, Co-Founder and President of Champion Physical Therapy and Performance


Tampa Bay Buccaneers Chiro Doc talks Whole Body Cryotherapy

Many sports medicine professionals have reported exceptional healing and recovery benefits associated with Whole Body Cryotherapy. ELIVATE recently spoke with Tampa Bay Buccaneers team chiropractor Dr. Tommy Rhee about how he uses this alternative therapy to treat his athletes and patients. In addition to his work with the Buccaneers, Dr. Rhee operates Physical Chiropractic of Tampa Bay, where he utilizes …

Dr. Tommy Rhee

Dr. Tommy Rhee

DC, Master Practitioner ART, Team Chiropractor for the Tampa Bay Buccaneers

HYPERICE Advanced Recovery

Hot (and Cold) New Products from HYPERICE

Some like it hot, some like it cold. These brand new products from HYPERICE will make everyone happy. The VENOM is a wearable back massager that combines heat and vibration for the ultimate, portable massage. Hypersoothe is an all-natural lightweight cooling cream that relieves and relaxes sore, stiff muscles and joints. The VENOM Treat yourself, or your personal training clients, …

NormaTec Systems Help Muscles Recover Quickly

Rapid Recovery Technology is Creating a New Revenue Stream for Gyms

If you’re a fitness center owner or manager, you know you’re constantly on the lookout for new sources of revenue beyond membership dues – things like personal training sessions, merchandise, and food, beverages and supplements. Now an innovative muscle recovery system widely used by endurance athletes and professional teams is creating new revenue streams for gyms all over the country… …

Overcoming Chronic Pain With Quell

Quell can lessen chronic pain, helping clients resume exercise

If you own or operate a fitness center, you’ve probably known members whose exercise and workout activities were negatively impacted by chronic pain. Whether from an injury or a medical condition, chronic pain can discourage even the most dedicated fitness devotee from hitting the gym. But now there’s a new technology that many people are finding relieves their chronic pain, …