Brian Bettendorf


Brian is a unique mix of operator, practitioner, product developer and marketer. After 10 years co-founding and growing a physical therapy and fitness company with multiple locations, he was an early hire at TRX, where he managed development of education and four new products.

Building on his background as an Exercise Physiologist with a graduate degree from Stanford Business School, Brian has a deep understanding of the sports, health and fitness markets from a consumer, professional and consumer perspective, which has helped him successfully develop solutions for a broad range of companies and products.