Friederike Aprea

Vice President of Marketing Strategy and Business Development at WebExercises, Inc.

Friederike Aprea is an expert on fitness/healthcare, content marketing, mobile business, eCommerce and marketing strategy and has worked in Asia, Europe and the U.S. With 16 she moved to Japan to add more depth to her martial arts background. Fluent in German, Japanese and English she worked for the Siemens AG, BMW and Adidas supporting them on developing their brands in new and innovative ways. She is also a certified trainer, which allowed her to build the world’s largest fitness community for Reebok international. Passionate about sports and health care she is now the VP of Marketing Strategy and Business Development for WebExercises, a company that allows healthcare and fitness professionals to engage patients through innovative and interactive exercise prescription software.