Fitness Center Retailing: Top 10 Tips to Getting Started

There’s no way I can start retailing. I’m too busy – I don’t have the space – where would I even start? Fitness center retailing can be a big boom when it comes to increasing your fitness center revenue—and your clients will appreciate the convenience of a handy power bar or earbuds on that one day they forgot to bring theirs. So, how do you do it? We’ve got 10 tips to help you make your fitness center a retail-friendly space.

  1. Get them coming or going. The lobby is a great place to place your retail items. From smoothie stations to logoed T-shirts, your best bet is to set up shop near the entrance to your facility.
  2. Don’t forget the cash register…and the rest of your gym! Your busy 9-to-5’er just walked in frustrated because they forgot to pack headphones. No worries—you’ve stocked the sign-in area with plenty of them! A yoga attendee doesn’t have a mat? You’re covered because you have some for sale in each class. Get creative about where you sell; and make it convenient and relevant for your members.
  3. Consider vending. A health and wellness vending machine offers you a shot at a high mark-up that will have a direct impact on your bottom line. Not to mention, a vending machine stocked with water, protein packs such as Fuel for Fire, and protein bars, is a huge convenience for your clientele.
  4. Don’t just sell clothes. T-shirts and workout pants are always a given for your retail line. But if you really want to impress your clients, try offering clothing that’s designed to improve their functionality during a workout, like Intelliskin posture apparel. Don’t have display space? There’s no better way to show off the product than actually wearing it yourself.
  5. Think about your classes. If you’re a studio heavy on yoga and Pilates, having mats available is a key retail item. Another surefire sell? Weight lifting gloves. Bonus: No extra promotional space required.
  6. Always be selling. Your clients want results, and they’re looking to you to help them find the best products to help them reach their goals. Supplements and vitamins  are a retail item no gym or trainer can go without.
  7. Help them know their health. Your clients are paying for their good health—now help them understand what that means! A heart rate monitor or pedometer are excellent retail items to get your members to the next level.
  8. Promote, promote, promote. A poster in the locker room tempting them to try a tasty post-workout protein bar or protein shake from the lobby is a great way to promote your retail products. So is promoting weight lifting gloves in the free weight area and earbuds by the treadmills.
  9. Understand the costs. Make sure you run a cost analysis on the retail items you’re selling. Double check the price points of your retail items are earning you a profit. If not, time to consider upping your price.
  10. Get to know the products. It is easy to sell products you understand and believe in! Take the time to learn about the products you are selling and train your staff so they, too, are familiar with the products being sold.

Please your clients and increase your revenue too; get started retailing today with these top retail products.

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