You don’t have to own your own blog to be a blogger! These days, there are plenty of opportunities online to be a guest blogger, which means you contribute one or more blog posts to a blog that isn’t your own, similar to how you might write articles for a magazine.
The benefits of guest blogging include extra income, attracting new clients/members and social media followers, publishing links that lead back to your website or blog, creating credibility for yourself as a fitness authority, and more. There’s also the opportunity to partner with the blog (and its parent company) by promoting posts to your own audiences.
How do you get guest blogging gigs? You’ll need to approach the blogs you want to write for with well-thought-out pitches. Here’s how it’s done:
Before You Email Your Pitch for Guest Blogging
Your first step before sending a pitch is to read the blog(s) you want to write for and perhaps leave a few relevant comments on posts. You’d be surprised at how many people skip this step!
Get a sense of the published posts on the blog you’re studying—does the topic you want to write about seem like a good fit? Also, how often does the blog publish new posts? You’ll have the best success with a blog that frequently puts up fresh content. Consider what type of audience is most likely to read the blog: Would this audience be a natural extension of the folks you are trying to reach?
Finally, make sure the blog actually accepts guest blog posts. There’s no sense pitching an idea for someone’s personal blog. The easiest way to tell if a blog publishes content from guest bloggers is to look at the bylines (i.e., author credits) on the posts. If you see a variety of bylines versus posts always written by the same person, the blog likely accepts guest bloggers. When in doubt, it doesn’t hurt to send a quick email to ask.
Pitching a Guest Blog Post
When you’re ready to send a pitch, you’ll want to zero in on a topic that’s not too broad. For example, there are a million possible sub-topics within the broad topic of “outdoor exercise.” You could narrow down the concept of “outdoor exercise” to something like, “30-Minute Workout for the Park or Playground.” Consider how your proposed topic would hook the blog’s readers and keep them interested. Using the example above, the piece might appeal to people who are already outdoorsy types. Or, with a different readership, it might motivate gym-goers and at-home exercisers to try something new. Know the audience.
Next, write an email with a compelling subject line, pitching your post idea. The subject line could be the blog post’s suggested title or an abridged version of it (e.g., “30-Minute Playground/Park Workout”). You’ll want to outline your proposed topic with enough detail so the blog editor/owner can easily imagine what you want to write about, but not with so much detail that you begin actually writing the post! Stick to about 75 to 100 words when describing your idea.
Next, go on to explain why you are qualified to write the blog post. This might include your past writing/blogging experience in addition to your specific education/skills as a health and fitness professional. Link to a few examples of your published articles or blog posts (if you have any).
How to Write a Guest Blog Post
If your proposed topic and pitch hit the right note, you might get an assignment to be a guest blogger! Before you start, be sure to address a few business details. A good blog editor should provide a brief assignment letter or email, letting you know upfront how much you’ll be paid, what the contract terms are and whatever else is expected, such as word count, deadline and if you’ll be providing images/videos to go with the post. If you don’t receive an assignment letter and/or contract, ask for one!
As you write, remember to stay on point. Keep your topic focused and engaging for readers. Formats such as short paragraphs, bullet points and multiple subheads (as I have used in this blog post) help make reading more enjoyable on a computer or mobile device.
Guest blogging is yet another way for fitness pros to gain new followers and drive up revenue while creating cross-promotional partnerships with colleagues, companies and brands within the fitness industry and beyond.
If you are interested in serving as a contributor on the ELIVATE Fitness Blog, send us a message via our Facebook page!