Latest Insights

March Workout of the Month

Take a swing at this Workout of the Month utilizing ELIVATE’s newest product, the Set For Set Steel Mace. This quick, 15-minute total body workout is for every fitness level. Set the timer for 15-minutes and complete the following moves for as many rounds as possible: #1: 50 Pendulum Swings Right and Left #2: 30 Mace Shovels #3: 20 Barbarian …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Integrating Squats Into Your Client’s Routine

When it comes to squats, there are thousands of things we could talk about – including why they’re such an essential exercise for muscle building, fat burning, mobility, balance and more. But for this article I’m going to keep it simple and focus on ways to integrate squats into your client’s routine. I’m also going to gear the discussion towards …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Is the scapula truly meant to be stable?

In this post we’ll “dissect” the scapular stabilizers, and we’ll discuss why they should first be looked at from a mobility standpoint. When we talk about the shoulder, we need to consider a group of muscles called the scapular stabilizers. Actually the term “stabilizers” is a bit of a misnomer. Nothing about the scapula is truly meant to be “stable.” …

Sue Falsone

PT, MS, SCS, ATC, CSCS, COMT, first female head athletic trainer in any of the four major sports in the US

Is sweating buckets better than a brisk walk?

Feel like your clients aren’t doing enough for their health unless they’re sweating buckets during your workouts? Cut yourself – and them – some slack. Research suggests that longer periods of walking briskly can give clients all the health benefits of running. The surprising findings, published in the American Heart Association journal Arteriosclerosis, Thrombosis, and Vascular Biology, found that a …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

How Do You Define Fitness for your Clients?

Fitness means different things to different people. The bodybuilder looks at muscle mass and physique as a measure of fitness, but may ignore cardiovascular endurance. The grandmother who wants to be strong enough to lift her grandchild may ignore the flexibility required to reach over the crib without hurting her back. The triathlete looks at the ability to perform endurance …

Dr. Ed Le Cara

DC, PhD, MBA, ATC, CSCS, Board Certified in Rehabilitation, Board Certified in Sports Medicine

The Power of Questions

My professional boxing career got off to a slow start with one draw and one loss. I instinctually knew that my issue wasn’t my skill or my training; I needed a mental shift. Determined to unleash the power I knew I had in me, I searched the library for sports psychology books and got excited by The Mental Edge by Ken Baum. I …

Meagan McBain, Fitness Industry Professional and Personal Trainer

Meagan Ward

Personal Trainer, Boxing Coach, Nutrition Coach, Golf Fitness Coach

PainZone’s Mission: To Make Every Body Feel Better

PRODUCT SPOTLIGHT: MedZone® PainZone® PainZone® is a premium topical analgesic that helps clients experiencing aches, pains, soreness, arthritis symptoms, and provides deep penetrating relief for back pain. It combines three active anti-inflammatory ingredients and uses a fatty acid base – with no water filler – for faster penetrating relief. PainZone also offers great retail sales opportunities for facilities that need a …

Dr. Jeff Poplarski

D.C., Sports Chiropractor

Exacerbation of Inflammation by Aggressive Cold Therapy: Preventing Microcellular Ice Crystal Injury

Exacerbation of Inflammation by Aggressive Cold Therapy: Preventing Microcellular Ice Crystal Injury. An Alternative to Conventional R.I.C.E. Therapy Stuart Tomares, M.D. Abstract Exposure to sub-0°C temperatures has long been known to cause mammalian tissue damage and cell death (frostbite). The biological mechanisms of such injury were elucidated in the 1970s and 1980s in research into the viability of cold storage …

Dr. Stuart Tomares

Doctor of Medicine, Founder and CEO of übertherm LLC

Do you have clients suffering from Tennis Elbow or Patellar Tendinitis?

Back in the 1990s there was a major shift in thinking regarding chronic tendinopathies. Histologic data pointed to a lack of acute inflammatory cells in the load-bearing regions of tendons, and some studies noted collagen separation and thinning without inflammatory cell infiltrates1,2,3,4. As the thinking changed to ‘chronic tendinopathies are caused by an unknown degenerative process without inflammation,’ treatment strategies …

Dr. Stuart Tomares

Doctor of Medicine, Founder and CEO of übertherm LLC

Four Strategies for Reaching Your Goals

According to U.S. News, 80 percent of New Year’s resolutions fail by February. Seeing as how we’re now into February, how are your resolutions coming along? How about those of your clients? If you or your clients have fallen away from the goals you set for the new year, the problem may have been the way those goals were initially …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer