DOC N ROLL

Standing Self-Myofascial Release for the Lower Extremity

Stand up foam rolling allows you to use your body weight to leverage pressure on the muscles that are typically difficult to foam roll. The Doc N’ Roll is the world’s first standing foam roller! No more lying down on filthy floors. It’s a new way to foam roll. It’s not only a muscle release station, but a stretch/flexibility station …

Craig Dossman

Dr. Craig Dossman, Jr.

DC, Creator of Dossman Advantage Taping (DAT), Inventor of MobiLOOP and author

Building Revenue

Build Revenue With Little Effort

Every business owner hopes to earn more money, in turn, creating a higher profit. I’ve outlined several small changes you can make to increase your bottom line. Read the suggestions below and leave a comment if you have additional ideas, too! Increase Monthly Dues Some gyms increase monthly dues on an annual basis, while others let years go by without …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Workout of the Month

Workout of the Month: June

Last week, several of us from the ELIVATE Headquarters completed an outstanding workout that we wanted to share with our readers. Each month, we’ll continue to develop better and better routines and encourage you to try them yourself or when you are leading group classes. In this workout, those participating move from each of five stations after a minute. The clock …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Gut Smash

Learn How To Gut Smash

Do you suffer from low back pain or hip pain? GUT SMASH may be an excellent to add to your routine as its effective in breaking up restrictions that we may have in the abdomen. With our organs, musculature and surrounding tissue moving more freely we will have less stress and pulling on the surrounding muscle and tissue resulting in relief of low back and hip …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Tips For Selling Products At The Gym

Tips for Selling Products in Your Facility

I recently had a conversation with a gym owner that went like this: “I’ve never really had good success with retail sales in our facility.” “Really?” I said, “How do you display products that clients can buy?” The gym owner replied, “Ummm… display?” It seems pretty self-explanatory, but I think a lot of gym owners fall into this same trap… after …

Outdoor Friendly Fitness Equipment

Outdoor Friendly Fitness Products

Looking for a way to beat the summertime doldrums? Taking a workout session outside, no matter if it is a one-on-one personal training session or a group exercise class of twenty, can re-energize the attendees and and breathe new life into any routine. Simply being outdoors can feel more fun and the sunshine can brighten any mood, not to mention the …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

Combo Hitter

How one piece of equipment replaced the heavy bag, speed bag and focus mitts

As a UFC veteran I love to throw powerful punching combinations, but I had a hard time finding a focus mitt holder who loved catching them. There aren’t a lot of people volunteering to be on the receiving end of an UFC punch, even with focus mitts on. I tried heavy bags, when I couldn’t find a focus mitt holder, …

Brad Kohler

Brad Kohler

UFC Veteran & Inventor of the Combo Hitter

What is a Differentiator for those who Succeed?

What is a Differentiator for those who Succeed?

People function and interact with influence from our personality (human behavior profile), intellect (IQ) and our emotions. (Figure 1) We have a natural tendency for our behavior, but also a learned behavior model. Just as we can learn to increase our intellect, we can learn how to improve our communication and emotional behaviors. Why is it that even though someone is popular, …

David S. Myers

David S. Myers

PT, DPT, OCS, CIMT, ATC/L

Workout of the Month

Workout of the Month: May

Below is a great workout idea you can try with your clients. The goal of this workout is to create 6-10 minute, mid-to-high intensity experience. It is a descending rep scheme: 21 reps of all three movements, then 18, then 15, all the way down to 3. Proper technique is crucial. Workout Details: 21-18-15-12-9-6–3 Exercises: 1) Kettlebell Swing (Russian) 2) …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics