How to Successfully Introduce A New Product or Program At Your Gym

Selecting the right new equipment, product or technology for your gym is a crucial part of running a successful business and staying competitive, but it can also be fun. The right selection not only helps keep your current athletes excited and engaged, but it will also help attract new athletes as well. But as important as it is to select …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Is sweating buckets better than a brisk walk?

Feel like your clients aren’t doing enough for their health unless they’re sweating buckets during your workouts? Cut yourself – and them – some slack. Research suggests that longer periods of walking briskly can give clients all the health benefits of running. The surprising findings, published in the American Heart Association journal Arteriosclerosis, Thrombosis, and Vascular Biology, found that a …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

PainZone’s Mission: To Make Every Body Feel Better

PRODUCT SPOTLIGHT: MedZone® PainZone® PainZone® is a premium topical analgesic that helps clients experiencing aches, pains, soreness, arthritis symptoms, and provides deep penetrating relief for back pain. It combines three active anti-inflammatory ingredients and uses a fatty acid base – with no water filler – for faster penetrating relief. PainZone also offers great retail sales opportunities for facilities that need a …

Dr. Jeff Poplarski

D.C., Sports Chiropractor

Product Spotlight: Hyperice VYPER 2.0 Vibrating Fitness Roller

The VYPER 2.0 from Hyperice is the next generation of the world’s most powerful vibrating fitness roller. This award-winning roller features three speeds of high-intensity vibration and a dual-zone smooth and grooved German engineered exterior. Used daily by the world’s best athletes, the VYPER 2.0 allows you to warm up, activate and recover faster and more effectively than any other …

John Pecora

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Innovative Lateral Stability Trainer for All Fitness and Rehab Levels

SCIFIT® Latitude™ Lateral Stability Trainer https://www.youtube.com/watch?v=jG6m0EZvst4 The SCIFIT Latitude Lateral Stability Trainer uses an innovative motion to help people of all fitness levels build the muscles – and the confidence – they need to stay active, and it does so in an easy-to-use, engaging way. The Latitude machine allows users to exercise in a recumbent position and it strengthens stabilization …

Andy Baxter

MES, PRCS

A Practical Guide to Hacking Compassion in the Workplace, Part 2

In Part 1 we discussed compassion in the workplace. Here in Part 2, we’ll explore the 9 Pillars Of Workplace Compassion. 1. Self Compassion Compassion that does not include the self is not compassion. We cannot give what we do not have. That is true of compassion as well. Self-compassion is simply our ability to be kind to ourselves. Self-compassion …

Dr. Immanual Joseph

PhD., CPC, ELI-MP and Co-founder/Visionary Kulture Of Kindness

The Future of Resistance Band Training

The Future of Muscle Function Testing The kiio Sensor accurately measures, stores, and wirelessly communicates force over time during any exercise. On-board sensors, a CPU, and special electronics calculate actual force, power, exercise pacing, and more. The kiio Sensor is integrated with kiio FLEX software to offer a comprehensive solution for assessing, training, monitoring, and improving the overall performance of …

marc sherry

Marc Sherry

Physical Therapist and Athletic Trainer

New Product Alert – übertherm Cold Compression Wraps

A new product – übertherm cold wraps, with Ice Pillow™ Technology – deliver cold therapy in a way that significantly improves its effectiveness and, ultimately, the outcome for the patient. Continue reading and learn about how traditional cold therapy can worsen inflammation, how übertherm’s innovative technology is solving this problem, and how it can benefit both your clinic and your patients. …

Dr. Stuart Tomares

Doctor of Medicine, Founder and CEO of übertherm LLC

Save on Great Ideas for Stocking Stuffers

Save On These Great Stocking Stuffers by Ordering Through ELIVATE It’s that time of year again – time to start thinking about great gift ideas for family and friends. So why not take advantage of the Professional Wholesale savings you get as a Trainer by ordering through ELIVATE? Call your ELIVATE Account Manager today to find out how you can save …

John Pecora

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education