Hyperice RAPTOR

Expert Instructional: The Hyperice RAPTOR Percussion Instrument

The RAPTOR is a state-of-the art massage system designed to be used before and after sports and fitness activities. It is designed to promote muscle relaxation, keep muscles supple and promote well-being. Its rapid mechanical percussions penetrate several layers of muscle with up to 3600 percussions per minute. Raptor Technology and Benefits Myofasical release mechanism administers deep tissue percussive penetration …

Lenny Parracino

Lenny Parracino, CMT, FAFS

Author, Instructor, International Lecturer

Becoming a “Purple Cow” in Your Community

Becoming a “Purple Cow” in Your Community

Self-help author and corporate speaker Andy Andrews says for businesses to differentiate themselves from the competition, they need to compete at a level that the competition doesn’t even know exists. If all businesses in your industry are competing with the same general price and with the same product or service, what will you do to make yourself standout from the …

How to Maintain Your Member Retention During the Summer Months

How to Maintain Your Member Retention During the Summer Months

Summer means school is out and vacations are planned — your member retention doesn’t have to suffer while your members have a lot going on. We’ve outlined several family friendly options to help you meet your goals: Social Events Building a community is an important piece to building a culture in a gym or facility — it’s what keeps people returning! Creating …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Training Athletes and Patients for Explosive Strength

Training Athletes for Explosive Strength

Since strength training was first studied as a method for preparing strength and power athletes for competition, it has been recognized that peak force takes some time to reach. And yet some athletic movements are completed in just 100 – 150ms. Therefore, the rate at which force is developed is likely at least as important for athletes as maximum strength. Training …

Chris Beardsley

Christopher Beardsley

Director of Strength and Conditioning Research

Couple Running Outdoors

7 Ways To Spring Clean Your Fitness Routine

When you think of “spring cleaning,” purging old clothes buried deep in a closet, organizing a junk drawer or vacuuming up an accumulation of dust bunnies might come to mind. Spring is a time of renewal and holds more meaning than simply conquering clutter — this season makes for a terrific time to step back and reassess other areas of your …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

A Recap of April

Highlights From Our Month

April flew by for us here at ELIVATE…we’re already at the last week of the month! Before we know it, we’ll be in summer mode and your members will be enjoying the pool, outdoor fitness classes and training heavily for fall sports. As you’re aware, it’s important for us to keep our blog up-to-date with current topics and provide unique ideas that will …

Can using Vibration technology help give you a boost?

Can Using Vibration Technology Help Give You a Boost?

WHOLE BODY VIBRATION HISTORY: While the origins of WBV fitness were first developed in ancient Greece, our current history stems from the Russian Space Program’s research and use to reverse bone and muscle loss in their cosmonauts, use by their Olympic athletes resulting in major Olympic victories – finally shared beyond the wall where NASA adopted the technology and still …

Mohsen Kazemi

Mohsen Kazemi

RN, DC, FRCCSS(C), DACRB, FCCPOR(C), MSc., PhD (candidate)

Vitamix Ascent

New Product Alert: Introducing Vitamix’s Ascent Series

Though it’s hard to imagine a better blending experience from Vitamix, the engineering and design of the new Ascent series takes whole food chopping, grinding and pureeing to new heights. The brand new line offers smarter technology, more sophisticated controls, improved containers and a sleeker design all without increasing the price. If you’re already a Vitamix fan, you’ll love the …

Exercises to Reduce the Risk of Ankle Sprains

Exercises to Reduce the Risk of Ankle Sprains

Ankle sprains are the most common injury in sports and physical activity, estimating to be about 25% of all injuries across sports. Of all ankle injuries 85% involve the lateral ankle ligaments. There is strong evidence suggesting you increase risk of re-spraining your ankle two fold within the first year of spraining your ankle. Every year in the US, lateral …

Arash Rex Maghsoodi

Arash Rex Maghsoodi

Doctor of Physical Therapy Candidate at the University of Southern California

Youth Sports

Are Adolescent Athletes Prepared for Their Level of Sports Participation?

A great number of present-day adolescent athletes (girls ages 12 to 18 and boys 14 to 18) participate in organized team sports. Many of these young athletes partake in a common theme of sport “specialization” whereby the selection of a specific sport of participation is played year-round, 24/7/365. Many of these young athletes aspire for their sport participation to evolve …

Robert Panariello

Robert Panariello

MS, PT, ATC, CSCS, Founding Partner & Chief Clinical Officer of Professional Physical Therapy