Silhouette of a woman standing in the sun

4 Ways to Start the New Year with a Strong Strategy for Your Fitness Business

The end of one calendar year and the beginning of another is the perfect time to take stock of your business successes and goals as you plan new directions. Whether you want to make an already-flourishing business even better, reach the goals you’re currently working toward or launch something completely new, the four strategies here can help you forge your …

Amanda Vogel Fitness Professional IDEA World

Amanda Vogel

MA Human Kinetics, Certified Fitness Instructor, Owner of Active Voice and Social Media Consultant

CanDo band group fitness

These exercisers can help keep your clients and your business fit

As a personal trainer, you’re challenged to not only keep your clients in good condition but to keep your business healthy too. CanDo® take-home exercise products can help you do both. Providing CanDo equipment to your clients gives them simple tools they can use to perform a wide variety of routines at home – keeping them active between their sessions with …

Blue gel pack applying on an ankle on white background

The Anti-Ice Man Gary Reinl Talks With UFC Champ Miesha Tate About Icing

There is a reason you reach for an ice bag when a client has a strain or a sprain. RICE (rest, ice, compression, elevation) has been considered a tried-and-true treatment for sports injuries for decades. That’s why UFC fighter Miesha Tate was surprised when her trainer told her he didn’t believe in icing anymore. While doing some Google research on …

Gary Reinl

Gary Reinl

Author of ICED! The Illusionary Treatment Option, Director Pro Teams @ H-Wave & MARC PRO, Status Quo Challenger, Strength Building Expert, Marathoner, Gym Lover

Group participating in spin class at a gym

Three Reasons Why New Equipment Breathes New Life into Existing Fitness Programs

Sometimes all it takes to breathe new life into a group fitness or personal training program is new exercise equipment. There’s no need to outfit the whole gym with loads of big-ticket items either—even a few additional and budget-friendly pieces can make a positive difference. Here are three ways to elevate your game by incorporating a few strategic purchases into …

Amanda Vogel Fitness Professional IDEA World

Amanda Vogel

MA Human Kinetics, Certified Fitness Instructor, Owner of Active Voice and Social Media Consultant

HYPERICE Advanced Recovery

Hot (and Cold) New Products from HYPERICE

Some like it hot, some like it cold. These brand new products from HYPERICE will make everyone happy. The VENOM is a wearable back massager that combines heat and vibration for the ultimate, portable massage. Hypersoothe is an all-natural lightweight cooling cream that relieves and relaxes sore, stiff muscles and joints. The VENOM Treat yourself, or your personal training clients, …

Personal trainer helping client at fitness facility

Five Ways to Stay Top-of-Mind and Provide Value Between Training Sessions

Long-term clients provide consistent revenue streams, the best referrals, and the most compelling testimonials. Staying top-of-mind in their daily lives and providing value between sessions will help ensure your clients stay loyal for the long haul. Below you’ll find five easy ways to impact and inspire your clients when you are out of sight and out of mind. As you …

Meagan McBain, Fitness Industry Professional and Personal Trainer

Meagan Ward

Personal Trainer, Boxing Coach, Nutrition Coach, Golf Fitness Coach