Creating a Customer Service Culture

Let’s visualize your facility as a puzzle, and all the elements that make up your gym are the pieces. Your services are pieces of the puzzle: one piece for personal training, one for group classes, one for cardio…you get the picture. There are also pieces for your products, supplements, equipment, and so on. There are pieces for your competitive and …

Lori Allen

Featured Presenter and Educator

Help clients get fit…and promote your business at the same time

Some of the best exercises you can incorporate into your clients programming ­– or share with prospective new members at a marketing event or race– require simple, inexpensive pieces of equipment, which can often provide very challenging workouts. Exercise bands are a great example of a low cost, low-tech tool to help your clients create stability and strength while improving …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

Technology is great…but when should you keep it ‘Old School’?

Technology. Never has a word stirred so much excitement, desire, and anxiety all at the same time. Of all the professions out there, the Health and Fitness industry has been one of the slowest to adopt technology. I mean no one else is writing notes, using notebooks, and scanning documents regularly. Question is, why are we so slow to adapt? …

Yves Gege

MSPT, CMP, CF-L1

Help your athletes gain a step on their competition

Athletic Republic’s summer is focused on helping athletes gain a step on their competition. In addition to a training program that teaches the fundamentals of speed, AR centers have a collection of marketing resources they can utilize to promote summer training along with an agency to help them activate it. John Brenkus joins Athletic Republic One of those resources is …

Charlie Graves

CEO of Athletic Republic

How to Successfully Introduce A New Product or Program At Your Gym

Selecting the right new equipment, product or technology for your gym is a crucial part of running a successful business and staying competitive, but it can also be fun. The right selection not only helps keep your current athletes excited and engaged, but it will also help attract new athletes as well. But as important as it is to select …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

How to create extra revenue with retail

We all know that selling retail products can be a great additional value to offer clients and an extra source revenue, but how can we be successful if clients can get the same (or similar) products online? Below are some helpful insights successful companies use to win over customers, without relying on having to discount the products you offer to …

Friederike Aprea

Vice President of Marketing Strategy and Business Development at WebExercises, Inc.

Vitamix Ascent Series

Rev Up Your Revenue With Vitamix

You’re not just your clients’ personal trainer – you are the epicenter of their fitness regime. They trust you, so offering advice related to overall wellness and nutritional guidance comes with the territory. Working To Improve Your Clients’ Diets As a society, we don’t blink twice when a grease-soaked bag filled with an 800 calorie lunch is handed to us at a fast …

Building Revenue

Build Revenue With Little Effort

Every business owner hopes to earn more money, in turn, creating a higher profit. I’ve outlined several small changes you can make to increase your bottom line. Read the suggestions below and leave a comment if you have additional ideas, too! Increase Monthly Dues Some gyms increase monthly dues on an annual basis, while others let years go by without …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Summer Camp Planning

Planning Your Organization’s Summer Camp

The summer months often bring lots of extra time for children and teens since school is out! One of the most treasured ways to keep boys and girls active while learning something new is enrolling them in a summer camp. Whether your facility offers a day camp or an overnight experience, it is extremely important to get attendees excited before Day …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer