Becoming a “Purple Cow” in Your Community

Becoming a “Purple Cow” in Your Community

Self-help author and corporate speaker Andy Andrews says for businesses to differentiate themselves from the competition, they need to compete at a level that the competition doesn’t even know exists. If all businesses in your industry are competing with the same general price and with the same product or service, what will you do to make yourself standout from the …

How to Maintain Your Member Retention During the Summer Months

How to Maintain Your Member Retention During the Summer Months

Summer means school is out and vacations are planned — your member retention doesn’t have to suffer while your members have a lot going on. We’ve outlined several family friendly options to help you meet your goals: Social Events Building a community is an important piece to building a culture in a gym or facility — it’s what keeps people returning! Creating …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

A Recap of April

Highlights From Our Month

April flew by for us here at ELIVATE…we’re already at the last week of the month! Before we know it, we’ll be in summer mode and your members will be enjoying the pool, outdoor fitness classes and training heavily for fall sports. As you’re aware, it’s important for us to keep our blog up-to-date with current topics and provide unique ideas that will …

Recapping Our February

February Highlights

March will bring with it the first day of spring, which is exciting…but before we jump to the next season, we want to recap February. After all, your gym members and clients are most likely happy to see mild temperatures and might be more willing to stop in if they don’t have to battle a snowy walk to your entrance. Plenty of …

High Intensity Fitness Programming

Six Versatile Items For High-Intensity Fitness Programming

Clients join a specific gym or club for many different reasons. Some like the social aspect of group exercise, while others choose a facility based on high-end equipment or other factors that align with their goals. Facilities offering high-intensity fitness programming, regardless of what they name the class, need certain products that might not be required for other classes. If …

Group of Runners

Fitness: Your Client’s Best Hour

Seeing results from working out is exciting, and it can be a great incentive for a person with fitness goals to keep coming to the gym. But, often, it’s not just fitness goals that keep them returning. Adults might be looking for more than a way to lose weight or gain muscle – they are looking for a community of likeminded …

Lori Harrison Personal Training

A Positive Approach to Personal Training and Fitness

Taking a positive, empathetic approach is essential to good personal training. It is my job to strive to understand each individual’s needs so that I can develop a program that helps them reach their fitness goals. Just like with so many aspects of our daily lives, psychology and mental health play a huge role in achieving a goal. Simply stated …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

HyperIce Venom

Heat & Vibration Recovery Technology used by Dwyane Wade

The VENOM by HyperIce is a cutting-edge, digitally connected, wearable back device that uses heat and vibration to warm up, loosen, and relax sore/stiff muscles. Manufactured using the industry’s best technology, the digital touchscreen control allows the user to customize your temperature, vibration pattern, and timer for the optimal massage. Utilized by numerous professional athletes like Dwyane Wade, Blake Griffin and Patrick Peterson and …

Anthony Katz

Anthony Katz

Founder, HyperIce Inc.