Health Club Demographics

Health Club Demographics Infographic at ELIVATE

Changing Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively new targets for the industry: the elderly and teens. For this reason the 18-34 and 35-54 age groups …

Training with TITIN Tech

TITIN Tech Dives into ABC’s Shark Tank

Some people may be afraid to swim with the sharks, but not TITIN Tech founder Patrick Whaley. He fearlessly waded into ABC’s popular Shark Tank television show on Friday, October 31st looking for a potential investor in his revolutionary weighted compression gear. Whaley’s dive into the tank proved successful: his TITIN Force Shirt System was snapped up by the mogul …

Back Pain Infographic

Posture and Back Pain Infographic

How is your facility’s attendance rate affected by poor posture? You may notice more members missing the days following a high-intensity interval training class than compared to a gentle yoga session. Sore back muscles and poor posture can lead to pulls and tears that keep members out of your classes for months on end. It’s important to guide members to …

Crossfit Older Athletes

Age Doesn’t Matter When It Comes to the CrossFit Games®

Think CrossFit is just for your younger clients? Think again! We compared how dedicated 60+ male and female competitors fared at the 2014 Reebok CrossFit Games® compared to their 40+ counterparts. Check out the stats and see just how these older athletes performed during the clean & jerk, deadlift and snatch CrossFit events. It’s safe to say that our featured …

Your Recipe for Retail Success

Putting together a successful merchandising plan for your fitness center might seem daunting, but if you approach your new inventory like an exercise routine, you’ll be able to see the best ways to move product through strategic item combinations. Planning a successful comprehensive workout requires total-body involvement and participation from all of the major muscle groups. You know that your …

Fit Facts: Health Club Demographics Infographic at ELIVATE

Health club membership demographics and motivators are changing Understand the market and develop programs and retail products that sell. Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively …

Fitness Center Retailing

Retail Fitness Products at Your Health Club for Elevated Business Success and Customer Satisfaction

Your health club’s success matters to us at ELIVATE™, and we want to help you take control of your retail fitness product potential and customer satisfaction. Why should you focus on retailing at your gym? The 2013 U.S. Health Club Industry survey reported a staggering $22.4 billion dollars in health club revenue. Looks like providing power bars and pedometers can …