Below you'll find a list of all posts that have been tagged as “infographics”
Updated: This post was originally published on August 20, 2014 and has been refreshed as of March 17, 2020. Health club membership demographics and motivators are changing. By understanding the market and your audience, you can successfully develop programs and retail products that sell. Your facility’s livelihood depends on how you transform the statistics into personalized marketing strategies that work. …
Changing Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively new targets for the industry: the elderly and teens. For this reason the 18-34 and 35-54 age groups …
Some people may be afraid to swim with the sharks, but not TITIN Tech founder Patrick Whaley.
How is your facility’s attendance rate affected by poor posture? You may notice more members missing the days following a high-intensity interval training class than compared to a gentle yoga session. Sore back muscles and poor posture can lead to pulls and tears that keep members out of your classes for months on end. It’s important to guide members to …
Think CrossFit is just for your younger clients? Think again! We compared how dedicated 60+ male and female competitors fared at the 2014 Reebok CrossFit Games® compared to their 40+ counterparts. Check out the stats and see just how these older athletes performed during the clean & jerk, deadlift and snatch CrossFit events. It’s safe to say that our featured …
Putting together a successful merchandising plan for your fitness center might seem daunting, but if you approach your new inventory like an exercise routine, you’ll be able to see the best ways to move product through strategic item combinations. Planning a successful comprehensive workout requires total-body involvement and participation from all of the major muscle groups. You know that your …
Your health club’s success matters to us at ELIVATE™, and we want to help you take control of your retail fitness product potential and customer satisfaction.
