March 22, 2017

RockTape Medical Director Dr. Steve Capobianco Discusses Kinesiology Taping for Low Back Pain

How can clinicians integrate kinesiology taping into care plans for low back pain patients? The integration of kinesiology taping can be considered an extension of your hands-on therapy. More and more research is supporting the use of taping to mitigate both acute and chronic back pain (1). By simply applying tape to the affected area, a patient can experience improvement …

Steven Capobianco

Medical Director for RockTape

March 15, 2017

Why You May Not Be Seeing Progress In Your Fitness Goals

You have been consistent with your workouts, going weekly to the killer cycling class and getting that extra workout in with your trainer. But now it’s Friday, and your body aches and you’re too sore for your next visit to the gym… It is important to note that without proper recovery we are actually undermining our fitness progress. The time, …

Anthony Katz

Founder, HyperIce Inc.

March 7, 2017

Self Myofascial Release: Proven to help you feel and move better

Self myofascial release tools, such as foam rollers, trigger point balls and massage sticks have become some of the most popular tools used for corrective exercises, fitness, and sports performance. In fact, performing self myofascial release has become almost a uniform component in the majority of fitness and sports performance programs. You can certainly argue the exact physiological benefit of performing self myofascial release. …

Mike Reinold

PT, DPT, SCS, ATC, CSCS, Co-Founder and President of Champion Physical Therapy and Performance

February 15, 2017

Recovery Day = Recharge Day

Our fitness goals for the new year are well underway, but perhaps we may have forgotten one crucial part of the equation….RECOVERY! 1. Change your mindset HyperIce believes every single one of us is an athlete, and as an athlete you must treat your rest day as an opportunity. Therefore, treat your rest/recovery day with the same value as the rest …

Anthony Katz

Founder, HyperIce Inc.

February 8, 2017

Relax at Work?

Chances are, you have experienced back pain throughout your life. This trend continues to be on the rise. There are several factors and causes as to why you experience back pain. However, a common factor is simply poor posture while sitting and standing. “Sitting in the new smoking” is what everyone seems to be calling it. Fortunately, there are plenty …

Anthony Katz

Founder, HyperIce Inc.

January 18, 2017

Heat & Vibration Recovery Technology used by Dwyane Wade

The VENOM by HyperIce is a cutting-edge, digitally connected, wearable back device that uses heat and vibration to warm up, loosen, and relax sore/stiff muscles. Manufactured using the industry’s best technology, the digital touchscreen control allows the user to customize your temperature, vibration pattern, and timer for the optimal massage. Utilized by numerous professional athletes like Dwyane Wade, Blake Griffin and Patrick Peterson and …

Anthony Katz

Founder, HyperIce Inc.

January 9, 2017

Don’t Let Soreness Sour New Clients

There are many reasons a new client might stop personal training. Some are outside of your control, such as: budget, career demands, and family obligations. But many are within your control, and it’s important to identify and address those factors early in the training relationship. One common reason clients quit training before achieving their New Year’s resolution is delayed onset …

January 6, 2017

Elivate’s 2016 Recap

Elivate had a lot of success in 2016 – we welcomed many new staff members at our headquarters and helped spread word of fitness trends through this very blog. We also increased our selection of products and met new clients along the way…what could be better than that? We’ve heard positive feedback on our posts and you’ve let us know …

December 19, 2016

Tampa Bay Buccaneers Chiro Doc talks Whole Body Cryotherapy

Many sports medicine professionals have reported exceptional healing and recovery benefits associated with Whole Body Cryotherapy. ELIVATE recently spoke with Tampa Bay Buccaneers team chiropractor Dr. Tommy Rhee about how he uses this alternative therapy to treat his athletes and patients. In addition to his work with the Buccaneers, Dr. Rhee operates Physical Chiropractic of Tampa Bay, where he utilizes …

Dr. Tommy Rhee

DC, Master Practitioner ART, Team Chiropractor for the Tampa Bay Buccaneers

December 13, 2016

Popular Instagram Yogi loves the HyperIce VENOM massage unit

Popular yoga master trainer Morgan DeYoung (a.k.a. the Southern Yogi) is a fan of the HyperIce VENOM portable heated massage unit. Although Morgan says she is typically wary of touting products, she was so impressed with the relief that the VENOM’s vibrating heat massage produced for her lower back stiffness that she posted about the experience on her Instagram page. …