Woman using foam roller

Self Myofascial Release: Proven to help you feel and move better

Self myofascial release tools, such as foam rollers, trigger point balls and massage sticks have become some of the most popular tools used for corrective exercises, fitness, and sports performance. In fact, performing self myofascial release has become almost a uniform component in the majority of fitness and sports performance programs. You can certainly argue the exact physiological benefit of performing self myofascial release. …

Mike Reinold

Mike Reinold

PT, DPT, SCS, ATC, CSCS, Co-Founder and President of Champion Physical Therapy and Performance

HyperIce Vyper

Recovery Day = Recharge Day

Our fitness goals for the new year are well underway, but perhaps we may have forgotten one crucial part of the equation….RECOVERY! 1. Change your mindset HyperIce believes every single one of us is an athlete, and as an athlete you must treat your rest day as an opportunity. Therefore, treat your rest/recovery day with the same value as the rest …

Anthony Katz

Anthony Katz

Founder, HyperIce Inc.

Relax at Work with the HyperIce VENOM

Relax at Work?

Chances are, you have experienced back pain throughout your life. This trend continues to be on the rise. There are several factors and causes as to why you experience back pain. However, a common factor is simply poor posture while sitting and standing. “Sitting in the new smoking” is what everyone seems to be calling it. Fortunately, there are plenty …

Anthony Katz

Anthony Katz

Founder, HyperIce Inc.

HyperIce Venom

Heat & Vibration Recovery Technology used by Dwyane Wade

The VENOM by HyperIce is a cutting-edge, digitally connected, wearable back device that uses heat and vibration to warm up, loosen, and relax sore/stiff muscles. Manufactured using the industry’s best technology, the digital touchscreen control allows the user to customize your temperature, vibration pattern, and timer for the optimal massage. Utilized by numerous professional athletes like Dwyane Wade, Blake Griffin and Patrick Peterson and …

Anthony Katz

Anthony Katz

Founder, HyperIce Inc.

New Year, New You 2017

Don’t Let Soreness Sour New Clients

There are many reasons a new client might stop personal training. Some are outside of your control, such as: budget, career demands, and family obligations. But many are within your control, and it’s important to identify and address those factors early in the training relationship. One common reason clients quit training before achieving their New Year’s resolution is delayed onset …

2016 Year In Review

Elivate’s 2016 Recap

Elivate had a lot of success in 2016 – we welcomed many new staff members at our headquarters and helped spread word of fitness trends through this very blog. We also increased our selection of products and met new clients along the way…what could be better than that? We’ve heard positive feedback on our posts and you’ve let us know …


Tampa Bay Buccaneers Chiro Doc talks Whole Body Cryotherapy

Many sports medicine professionals have reported exceptional healing and recovery benefits associated with Whole Body Cryotherapy. ELIVATE recently spoke with Tampa Bay Buccaneers team chiropractor Dr. Tommy Rhee about how he uses this alternative therapy to treat his athletes and patients. In addition to his work with the Buccaneers, Dr. Rhee operates Physical Chiropractic of Tampa Bay, where he utilizes …

Dr. Tommy Rhee

Dr. Tommy Rhee

DC, Master Practitioner ART, Team Chiropractor for the Tampa Bay Buccaneers

People practicing yoga in a health club

Popular Instagram Yogi loves the HyperIce VENOM massage unit

Popular yoga master trainer Morgan DeYoung (a.k.a. the Southern Yogi) is a fan of the HyperIce VENOM portable heated massage unit. Although Morgan says she is typically wary of touting products, she was so impressed with the relief that the VENOM’s vibrating heat massage produced for her lower back stiffness that she posted about the experience on her Instagram page. …

HYPERICE Advanced Recovery

Hot (and Cold) New Products from HYPERICE

Some like it hot, some like it cold. These brand new products from HYPERICE will make everyone happy. The VENOM is a wearable back massager that combines heat and vibration for the ultimate, portable massage. Hypersoothe is an all-natural lightweight cooling cream that relieves and relaxes sore, stiff muscles and joints. The VENOM Treat yourself, or your personal training clients, …

NormaTec Systems Help Muscles Recover Quickly

Rapid Recovery Technology is Creating a New Revenue Stream for Gyms

If you’re a fitness center owner or manager, you know you’re constantly on the lookout for new sources of revenue beyond membership dues – things like personal training sessions, merchandise, and food, beverages and supplements. Now an innovative muscle recovery system widely used by endurance athletes and professional teams is creating new revenue streams for gyms all over the country… …