What is BFR or Blood Flow Restriction Training?

Blood Flow Restriction (BFR) training involves wrapping an elastic band or cuff around your limbs to partially block blood flow during a workout. The technique has been growing in popularity among bodybuilders in recent years and new research suggests that it may have potential to enhance endurance and assist in injury rehabilitation. Proper education and effective application for efficacy and …

Dr. Ed Le Cara

DC, PhD, MBA, ATC, CSCS, Board Certified in Rehabilitation, Board Certified in Sports Medicine

Have your clients asked you “What is Dry Needling?”

Dry needling is the use of thin needles to treat musculoskeletal pain and weakness. The needles do not inject anything (thus the term “dry”), and they are typically inserted into the painful areas within the muscles. Think about how if you grab your upper traps there tend to be tight and tender spots; these would be examples of areas dry …

Explosive, Sustained Energy from a product that Supports Strength & Lean Muscle Mass Increase

Meet DRIVE by Fenix 20+ Hour Nitric Oxide Release* Explosive & Sustained Energy Supports Endurance* Supports Strength & Lean Muscle Mass Contains L-Citrulline (NO precursor – for improving athletic performance)* Contains Creatine, Caffeine, Beta Alanine, Niacin and L-Glutamine PRODUCT INGREDIENT BENEFITS L-Arginine Through a process involving an enzyme called nitric oxide synthase, L-Arginine is converted to nitric oxide in the …

Matt Kraft

Matt Kraft

Nutritional Consultation Specialist for ELIVATE

5 principles that influenced the Treatment and Training Technique used on some of the world’s best Athletes

SPRT (Specific Proprioceptive Response Technique) was developed by Dr. Brown while working with Pro Beach Volleyball Tour (AVP) and Pro Surfing Tour (ASP/WSL) professionals to help dynamically heal, normalize and support injured, impaired, imbalanced and dysfunctional soft tissue structures. Since the traditional soft tissue treatment and taping protocols worked by either utilizing deep, uncomfortable, symptom-specific pressure or by locking down …

Dr. Tim Brown

Dr. Tim Brown

Co-Medical Director for the World Surf League (formerly the ASP)

Help clients get fit…and promote your business at the same time

Some of the best exercises you can incorporate into your clients programming ­– or share with prospective new members at a marketing event or race– require simple, inexpensive pieces of equipment, which can often provide very challenging workouts. Exercise bands are a great example of a low cost, low-tech tool to help your clients create stability and strength while improving …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

How to create extra revenue with retail

We all know that selling retail products can be a great additional value to offer clients and an extra source revenue, but how can we be successful if clients can get the same (or similar) products online? Below are some helpful insights successful companies use to win over customers, without relying on having to discount the products you offer to …

Friederike Aprea

Vice President of Marketing Strategy and Business Development at WebExercises, Inc.

Vitamix Ascent Series

Rev Up Your Revenue With Vitamix

You’re not just your clients’ personal trainer – you are the epicenter of their fitness regime. They trust you, so offering advice related to overall wellness and nutritional guidance comes with the territory. Working To Improve Your Clients’ Diets As a society, we don’t blink twice when a grease-soaked bag filled with an 800 calorie lunch is handed to us at a fast …

Tips For Selling Products At The Gym

Tips for Selling Products in Your Facility

I recently had a conversation with a gym owner that went like this: “I’ve never really had good success with retail sales in our facility.” “Really?” I said, “How do you display products that clients can buy?” The gym owner replied, “Ummm… display?” It seems pretty self-explanatory, but I think a lot of gym owners fall into this same trap… after …