Latest Insights

What is a Differentiator for those who Succeed?

What is a Differentiator for those who Succeed?

People function and interact with influence from our personality (human behavior profile), intellect (IQ) and our emotions. (Figure 1) We have a natural tendency for our behavior, but also a learned behavior model. Just as we can learn to increase our intellect, we can learn how to improve our communication and emotional behaviors. Why is it that even though someone is popular, …

David S. Myers

David S. Myers

PT, DPT, OCS, CIMT, ATC/L

Study Validating Positive Influence of Local Muscle Vibration during Foam Rolling on Range of Motion and Pain

Study Validating Positive Influence of Local Muscle Vibration during Foam Rolling on Range of Motion and Pain

Hyperice, a leader in recovery and movement enhancement technology, recently announced up to a 40 percent increase in range of motion when applying vibration during foam rolling. The findings result from a study utilizing the Hyperice VYPER, which the Hyperice team, including Scientific Advisory Board Chairman, Dr. Michael Clark, and researchers from University of North Carolina at Chapel Hill, including renowned researcher …

Anthony Katz

Anthony Katz

Founder, HyperIce Inc.

Unique Training Tools: Expand Your Mind and Your Clients’ Results

Unique Training Tools: Expand Your Mind and Your Clients’ Results

As more and more gyms open each day, there is some serious competition to attract new members/personal training clients and retain current ones. Some of the answers may be closer than you think. Recruitment and retention can be as simple as implementing some unusual tools to provide new challenges and spark curiosity. Let’s start with the Kamagon and the Surge. …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Treat Headaches with Exercise – Part 1

Treat Headaches with Exercise – Part I

Cervicogenic Headache Exercises – Treat That Killer Headache With These Exercises Do you see patients with headaches after a whiplash injury? Do they experience pain that seems to start in the neck and then spread to one side of their head or arm? Does moving their head seem to start their headache or exacerbate their pain? If you answered yes …

Michael Lau

Michael Lau

Doctor of Physical Therapy Candidate at the University of Southern California, NSCA Strength and Conditioning Specialist

Workout of the Month

Workout of the Month: May

Below is a great workout idea you can try with your clients. The goal of this workout is to create 6-10 minute, mid-to-high intensity experience. It is a descending rep scheme: 21 reps of all three movements, then 18, then 15, all the way down to 3. Proper technique is crucial. Workout Details: 21-18-15-12-9-6–3 Exercises: 1) Kettlebell Swing (Russian) 2) …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

Hyperice RAPTOR

Expert Instructional: The Hyperice RAPTOR Percussion Instrument

The RAPTOR is a state-of-the art massage system designed to be used before and after sports and fitness activities. It is designed to promote muscle relaxation, keep muscles supple and promote well-being. Its rapid mechanical percussions penetrate several layers of muscle with up to 3600 percussions per minute. Raptor Technology and Benefits Myofasical release mechanism administers deep tissue percussive penetration …

Lenny Parracino

Lenny Parracino, CMT, FAFS

Author, Instructor, International Lecturer

Outdoor Workout

Every Season is Fitness Season: How to Take Your Indoor Workout Outside

Spring is here and the weather is finally getting warmer. Now is the perfect time to think about ways to switch up your gym routine and bring your workouts outside! Besides fitting in more physical activity, there are also many other benefits to working out outside such as fresh air, sunshine, and enjoying a wide range of activities that are …

Meredith Reinhard

Meredith Reinhard

Level 1 Crossfit Coach

Becoming a “Purple Cow” in Your Community

Becoming a “Purple Cow” in Your Community

Self-help author and corporate speaker Andy Andrews says for businesses to differentiate themselves from the competition, they need to compete at a level that the competition doesn’t even know exists. If all businesses in your industry are competing with the same general price and with the same product or service, what will you do to make yourself standout from the …

How to Maintain Your Member Retention During the Summer Months

How to Maintain Your Member Retention During the Summer Months

Summer means school is out and vacations are planned — your member retention doesn’t have to suffer while your members have a lot going on. We’ve outlined several family friendly options to help you meet your goals: Social Events Building a community is an important piece to building a culture in a gym or facility — it’s what keeps people returning! Creating …

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics

May is Posture Month

May is Posture Month

Are people already lining up for their Posture Month checkup? I’m going to show you how a simple posture picture can deliver a ton of information in a short amount of time. Take note of how easy it is to relay your findings to a client when you look at each area of the body by PostureZone®. Are people already …

Dr. Steven Weiniger

Dr. Steve Weiniger

Posture Expert, Author, Speaker, Clinician