Latest Insights

The Power of Questions

My professional boxing career got off to a slow start with one draw and one loss. I instinctually knew that my issue wasn’t my skill or my training; I needed a mental shift. Determined to unleash the power I knew I had in me, I searched the library for sports psychology books and got excited by The Mental Edge by Ken Baum. I …

Meagan McBain, Fitness Industry Professional and Personal Trainer

Meagan Ward

Personal Trainer, Boxing Coach, Nutrition Coach, Golf Fitness Coach

PainZone’s Mission: To Make Every Body Feel Better

PRODUCT SPOTLIGHT: MedZone® PainZone® PainZone® is a premium topical analgesic that helps clients experiencing aches, pains, soreness, arthritis symptoms, and provides deep penetrating relief for back pain. It combines three active anti-inflammatory ingredients and uses a fatty acid base – with no water filler – for faster penetrating relief. PainZone also offers great retail sales opportunities for facilities that need a …

Dr. Jeff Poplarski

D.C., Sports Chiropractor

Exacerbation of Inflammation by Aggressive Cold Therapy: Preventing Microcellular Ice Crystal Injury

Exacerbation of Inflammation by Aggressive Cold Therapy: Preventing Microcellular Ice Crystal Injury. An Alternative to Conventional R.I.C.E. Therapy Stuart Tomares, M.D. Abstract Exposure to sub-0°C temperatures has long been known to cause mammalian tissue damage and cell death (frostbite). The biological mechanisms of such injury were elucidated in the 1970s and 1980s in research into the viability of cold storage …

Dr. Stuart Tomares

Doctor of Medicine, Founder and CEO of übertherm LLC

Do you have clients suffering from Tennis Elbow or Patellar Tendinitis?

Back in the 1990s there was a major shift in thinking regarding chronic tendinopathies. Histologic data pointed to a lack of acute inflammatory cells in the load-bearing regions of tendons, and some studies noted collagen separation and thinning without inflammatory cell infiltrates1,2,3,4. As the thinking changed to ‘chronic tendinopathies are caused by an unknown degenerative process without inflammation,’ treatment strategies …

Dr. Stuart Tomares

Doctor of Medicine, Founder and CEO of übertherm LLC

Four Strategies for Reaching Your Goals

According to U.S. News, 80 percent of New Year’s resolutions fail by February. Seeing as how we’re now into February, how are your resolutions coming along? How about those of your clients? If you or your clients have fallen away from the goals you set for the new year, the problem may have been the way those goals were initially …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

Workout of the Month – February

Grab a partner and join ELIVATE in February’s Heart-Healthy, Partner Workout of the Month. This 25 – 30 min HIIT workout consists of five partner movements. You will perform each movement for 45 seconds, rest for 15 seconds and then move to the next movement. You will go through this circuit at least 3 times or as many rounds as …

Lori Harrison ELIVATE Fitness Personal Trainer

Lori Harrison

Corporate Fitness Manager and Certified Personal Trainer

Olympic Athletic Trainers Can Do It All – Or Can We?

When I was a young Athletic Training Student in the late 90’s I had a pretty narrow view of athlete care. I was deep into my own Athletic Training education but I knew very little about other medical professionals’ potential value within athletic teams.  Outside of Physicians, Athletic Trainers did it all.  There seemed to be an independence and professional …

Aaron Brock Head Athletic Trainer Mens USA Volleyball

Aaron Brock

USA Volleyball’s Director of Sports Medicine and Performance, Head Athletic Trainer for the Men’s National Volleyball Team

Product Spotlight: Hyperice VYPER 2.0 Vibrating Fitness Roller

The VYPER 2.0 from Hyperice is the next generation of the world’s most powerful vibrating fitness roller. This award-winning roller features three speeds of high-intensity vibration and a dual-zone smooth and grooved German engineered exterior. Used daily by the world’s best athletes, the VYPER 2.0 allows you to warm up, activate and recover faster and more effectively than any other …

John Pecora

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Innovative Lateral Stability Trainer for All Fitness and Rehab Levels

SCIFIT® Latitude™ Lateral Stability Trainer https://www.youtube.com/watch?v=jG6m0EZvst4 The SCIFIT Latitude Lateral Stability Trainer uses an innovative motion to help people of all fitness levels build the muscles – and the confidence – they need to stay active, and it does so in an easy-to-use, engaging way. The Latitude machine allows users to exercise in a recumbent position and it strengthens stabilization …

Andy Baxter

MES, PRCS

January Workout of the Month

Try this workout in your gym. The ELIVATE Workout of the Month for January utilizes Kettle bells and battle ropes. Workout Instructions: Perform all the exercises as a circuit. Perform #1, then #2, then #3. Each movement is performed for :30 seconds with a :05 second transition. Rest :30 seconds between each round.  

CJ Kostranchuk

CJ Kostranchuk

Sales Manager at ELIVATE Fitness, Level 1 CrossFit Coach and Founder/Co-Owner, Coach at The Bar Athletics