Fitness Conference Tips

Make the Most of Your Time at a Fitness Conference

Educational opportunities abound in the fitness industry—there’s always a conference or training going on somewhere! With the goal to stay on top of the latest exercise practices and products, savvy fitness pros and managers attend fitness conferences often. And so they should. Ongoing education and networking keeps you ahead of the curve and shows you’re serious about making your fitness …

Amanda Vogel Fitness Professional IDEA World

Amanda Vogel

MA Human Kinetics, Certified Fitness Instructor, Owner of Active Voice and Social Media Consultant

Teen Fitness Programming

How to Engage Teens in your Fitness Facility

By Brett Klika, C.S.C.S. & IDEA Personal Trainer of the Year (2013) Their headphones are huge, their eyes- rolls are bigger, and they now have a historically high need for physical activity. Teenagers. These awkward and emotional children- transitioning–into-adulthood have often been viewed as a liability by many fitness institutions. Their quickly changing bodies make them prone to injury. Their …

Brett Klika FitQuest Performance Center CSCS

Brett Klika

CSCS, Co-Founder of SPIDERFit Kids, Author, IDEA Personal Trainer of the Year (2013)

Health Club Demographics

Health Club Demographics Infographic at ELIVATE

Changing Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively new targets for the industry: the elderly and teens. For this reason the 18-34 and 35-54 age groups …