Health Club Demographics

Health Club Demographics Infographic at ELIVATE

Changing Health Club Demographics The popularity of fitness clubs has spread out over all age groups. While consumers ages 18 to 54 still make up the lion’s share of gym memberships, revenue will be driven by two other demographics that are relatively new targets for the industry: the elderly and teens. For this reason the 18-34 and 35-54 age groups …

Client Referrals & Personal Training Marketing

How Client Referrals Can Shape Personal Training Marketing

For up-and-coming personal trainers, getting client referrals isn’t always easy. However difficult or awkward it may seem to ask clients to refer you, it’s often necessary for the health and growth of your business. Attaining new clients allows trainers to accept new challenges, add new equipment, and successfully brand their businesses.

Weight Loss Challenge

How to Run a Weight Loss Challenge at Your Facility

Interested in running a weight loss challenge at your facility? Read our own Case Study and get the inside look at how Team ELIVATE got healthy in 2015! January can be one of the best months for you and your gym because of an influx of potential members with weight management goals for the New Year. Your current clients and …