Category Archive

Below you'll find a list of all posts that have been categorized as “Strength & Endurance”

November 28, 2019

Exercise Improves Overall Health and Reduces Risk of Disease

Make sure to remind your clients that looking good isn’t the only benefit of exercise. Short-term benefits include: Healthy muscles, bones, and joints. Resistance training, such as weight lifting, improves muscular strength and endurance while increasing bone density, which is especially important for older adults to prevent falls and injuries. A healthier heart. Physical activity makes demands on your heart …

Lori Harrison

Boxout Corporate Fitness Manager

October 22, 2019

First Responders Performance Optimization Program

First Responders Performance Optimization HyperIce has recently announced a first-of-its-kind, technology-based performance optimization program for firefighters! This is a very meaningful initiative for us as we advance our mission to help firefighters, first responders, and special ops teams enhance their performance, health, and longevity. To expand our firefighter specific methodology, we’ve partnered with RULK, a leading functional training specialist known …

Star Sage

Manager, Marketing and Client Relations for HyperIce

October 17, 2019

Are Your Clients Kettlebell Bobbleheads?

Even after two decades of training with kettlebells, I still find it’s incredibly important to continuously focus on the basics of positioning and technique, especially when the ultimate goal is to maximize workouts and help avoid injury. That being said, one of the most important body position reminders I personally focus on while swinging a kettlebell is addressing and maintaining …

Justin Frandson

Founder of Bliss Intake and Athleticism, LLC, BS, PRRT

October 3, 2019

Ziva: The Precision-Made Equipment of Champions

You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps, Olympic-medal winning swimmer (1985 – present) Standout, inspirational design and high-quality precision manufacturing has been at the heart of ZIVA from the beginning. ZIVA’s mission is to create functional products that not only achieve what they are designed to, but are also …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

October 2, 2019

Sequential Pulse Compression’s Effect on Hemoglobin Concentration

Below is an interesting study regarding the potential benefits of products providing Sequential Pulse Compression – such as the NormaTec PULSE 2.0 system – and their effects on the lower extremities when utilized as a recovery tool. Kelly A. Brock, Lindsey E. Eberman, Richard H. Laird IV, David J. Elmer and Kenneth E. Games Context: Several interventions are available to reduce …

Rachel Ford

Content Writer, Health & Wellness Enthusiast

September 26, 2019

High Intensity Workouts Just Got Easier

HISTORY While visiting numerous fitness clubs around the world and participating in group exercise classes, the team at FITBENCH soon realized there were a number of problems when using equipment in high intensity classes. These problems were killing classes. Getting numerous pieces of equipment ready before the class was laborious for the members and ate into the class time. Alternative …

Tom Eastham

Fitness Coach and Trainer

September 19, 2019

3 Go-To Exercises for Cyclists

Go-to exercises to prevent overuse injuries with your cyclists A combination of strength, mobility, and flexibility are essential to keep a cyclist healthy. Proper hamstring flexibility and hip mobility allow your clients to maintain the proper hip-torso angle when on the bike. Core and low back strength will increase pedaling power output while upper back and tricep strength will give …

Erik Moen

September 5, 2019

Is It Time for New Dumbbells?

As we transition into fall, give your gym a refresh with new, high quality dumbbells! Designed to withstand even the toughest workouts, these resilient Body Sport® dumbbells are sure to take your clients’ fitness routine to the next level. Body Sport Rubber Encased Hex Dumbbells Designed to endure the abuse of the weight room, these Rubber Hex Dumbbells are extremely …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

August 27, 2019

Damian Lillard and The Science Behind Biofreeze

Whether it’s the dull throb of overworked muscles or the soreness of aching joints, pain effects millions of patients every day. Many of those people could be YOUR current or future patients. They probably have questions about their course of treatment and may want to know why you use Biofreeze Pain Reliever. You know the product works; but the video …

Rachel Ford

Content Writer, Health & Wellness Enthusiast

August 1, 2019

Important info for training Lats

How can we design a strength training program that will maximize the growth of the latissimus dorsi? What factors do we need to take into account, and how do each of these factors affect the variables in the program? What information do we need to identify the best approach to training a muscle group? To understand how to train the …