Are Your Clients Kettlebell Bobbleheads?

Even after two decades of training with kettlebells, I still find it’s incredibly important to continuously focus on the basics of positioning and technique, especially when the ultimate goal is to maximize workouts and help avoid injury. That being said, one of the most important body position reminders I personally focus on while swinging a kettlebell is addressing and maintaining …

Justin Frandson Bliss Intake CA Personal Trainer and Entreprenuer

Justin Frandson

Founder of Bliss Intake and Athleticism, LLC, BS, PRRT

Ziva: The Precision-Made Equipment of Champions

You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps, Olympic-medal winning swimmer (1985 – present)  Standout, inspirational design and high-quality precision manufacturing has been at the heart of ZIVA from the beginning. ZIVA’s mission is to create functional products that not only achieve what they are designed to, but are also …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

Sequential Pulse Compression’s Effect on Hemoglobin Concentration

Below is an interesting study regarding the potential benefits of products providing Sequential Pulse Compression – such as the NormaTec PULSE 2.0 system – and their effects on the lower extremities when utilized as a recovery tool. Kelly A. Brock, Lindsey E. Eberman, Richard H. Laird IV, David J. Elmer and Kenneth E. Games Context: Several interventions are available to reduce …

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

High Intensity Workouts Just Got Easier

HISTORY While visiting numerous fitness clubs around the world and participating in group exercise classes, the team at FITBENCH soon realized there were a number of problems when using equipment in high intensity classes. These problems were killing classes. Getting numerous pieces of equipment ready before the class was laborious for the members and ate into the class time. Alternative …

Tom Eastham

Fitness Coach and Trainer

TRX What makes movement “functional?”

TRX’s Foundational Movements. What does this really mean: What makes movement functional? Is it the number of times you do it? Is it a piece of equipment you’re using? The reps? Sets? Are functional movements the ones that our fitness instructor’s say they are, just because they say so? This can certainly be confusing and understandably so. Functional movements can mean many …

Brynne Elliott

Senior Director of Training TRX, MS

3 Go-To Exercises for Cyclists

Go-to exercises to prevent overuse injuries with your cyclists A combination of strength, mobility, and flexibility are essential to keep a cyclist healthy. Proper hamstring flexibility and hip mobility allow your clients to maintain the proper hip-torso angle when on the bike. Core and low back strength will increase pedaling power output while upper back and tricep strength will give …

Is It Time for New Dumbbells?

As we transition into fall, give your gym a refresh with new, high quality dumbbells! Designed to withstand even the toughest workouts, these resilient Body Sport® dumbbells are sure to take your clients’ fitness routine to the next level. Body Sport Rubber Encased Hex Dumbbells Designed to endure the abuse of the weight room, these Rubber Hex Dumbbells are extremely …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

Damian Lillard and The Science Behind Biofreeze

Whether it’s the dull throb of overworked muscles or the soreness of aching joints, pain effects millions of patients every day. Many of those people could be YOUR current or future patients. They probably have questions about their course of treatment and may want to know why you use Biofreeze Pain Reliever. You know the product works; but the video …

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Important info for training Lats

How can we design a strength training program that will maximize the growth of the latissimus dorsi? What factors do we need to take into account, and how do each of these factors affect the variables in the program? What information do we need to identify the best approach to training a muscle group? To understand how to train the …

Chris Beardsley

Christopher Beardsley

Director of Strength and Conditioning Research

Exercises to Address Your Client’s 60 lb. Head

There are multiple health risks associated with forward head posture(FHP), and the so called “text neck” seems to become a new epidemic. A fairly new risk factor that contributes to this problem is excessive usage of mobile phones, tablets, and PCs. Over the past 7 years, mobile usage has grown from .3 hours a day to 2.8 hours a day …

Dr. Dave Cruz

Dr. Dave Cruz

Doctor of Chiropractic, CSCS, CES, PES, founder of WebExercises