As a personal trainer, your blog is a valuable piece of real estate. Not only does it allow you to show your knowledge and value as a trainer, but you can also use it to drive leads. However, simply updating it with posts once in a while isn’t going to help.
Luckily, there are a variety of simple tactics you can use to start driving valuable leads. Here are a few ideas you can use right away.
Write Location-Specific Articles
It’s important that you write about nutrition and fitness for building your authority as a personal trainer. It’s also important that you write a few blog posts that are focused on SEO (Search Engine Optimization). SEO, in a nutshell, is what you do to get to the first page of Google for various keywords.
As a trainer that relies on local business, you should know that the best keywords to use are tied to location. This way, if someone is searching for something regional and related to fitness—and you’ve written about it—your work is more likely to show up in Google, Bing, Yahoo, etc.
This helps to drive local traffic. When these readers click through to your articles, they’re likely to see your name, or the name of your business, and potentially become a client.
Some example blog posts are:
- Central Park HIIT Workout
- Edmond Middle School Park Circuit
- Hudson River Interval Run
To determine what to write about, choose a few of the main parks, stadiums and monuments in your area and write a workout specific to each location; make sure to keep the location name in the title of the article.
You could do the same with nutrition, if that’s an important part of your business, with articles like: “Healthiest Restaurants in Burlington, Vermont.”
Make Your Content Mobile Ready
Whether you work with seniors or millennials, mobile is king. In fact, a recent analysis found that 56 percent of millennials and 53 percent people aged 55 and older prefer mobile over desktop.
This means your website needs to look great, both on computer/laptop and mobile devices, such as tablets and cell phones. If your blog looks bad on mobile, users may be turned off or unimpressed, causing them to leave and click the next link in their search.
While most pre-made themes for sites like WordPress are already mobile optimized, some require a bit of configuration to get right because mobile configuration may require manual changes, as opposed to desktop, which is often ready out of the box.
Check the mobile version of your blog on a phone and tablet, and check with the theme’s support if it doesn’t look good and you don’t know how to fix it.
Use Free Tools
There are dozens of tools available for making the most of your website and blog. In terms of driving leads, I found the most valuable free tool to be Hello Bar. I’m sure you’ve seen other blogs using it—if you’ve seen a bar at the top of the page or a simple square pop-out, it was likely Hello Bar.
Download the HelloBar plugin for free, create an account and start creating your lead driving pop-outs (or Modals), slide outs and bars. For me, the modals were always the most effective, driving 13,000 clicks back to the home website in less than a year.
A few tips to keep in mind:
- Make your headline and supporting text clear and simple.
- Make your button (call to action) related to the text above, using just a few compelling words.
- Test images and no images—you don’t have this option with the free version, but it may be worth trying with a free trial.
Create Your Own Ads
Simple ads are relatively easy to create with a free editing tool like Photoshop and will help draw attention to your services. Create a 300 x 300 ad for your sidebar area, and choose one service or value to highlight.
For example, you could create a seasonal ad for summer, such as: “Summer Slim Down, Packages starting at $99 for 3 sessions or more.”
Use non-flashy imagery or just a few colors that are in the same family, add the finished ad (.jpg) to your media library and add the code into a “text” widget. The code to use is:
<img src=”URL OF IMAGE FROM MEDIA LIBRARY” alt=”DESCRIPTION OF IMAGE” style=”width:300px;height:300px;”>
If you maintain a blog, make the most of the work you put into it by adding a few plugins and pieces of SEO content to drive more leads. And don’t forget to share all of your blog posts on social media to help drive traffic.
This article was written by Jessica Thiefels. The author’s opinions are their his own and ELIVATE does not take responsibility for content, statements and opinions. You should seek expert counsel in evaluating opinions, treatments, products and services. For more info see our Editorial Policies.