5 principles that influenced the Treatment and Training Technique used on some of the world’s best Athletes

SPRT (Specific Proprioceptive Response Technique) was developed by Dr. Brown while working with Pro Beach Volleyball Tour (AVP) and Pro Surfing Tour (ASP/WSL) professionals to help dynamically heal, normalize and support injured, impaired, imbalanced and dysfunctional soft tissue structures. Since the traditional soft tissue treatment and taping protocols worked by either utilizing deep, uncomfortable, symptom-specific pressure or by locking down …

Dr. Tim Brown

Dr. Tim Brown

Co-Medical Director for the World Surf League (formerly the ASP)

Help clients get fit…and promote your business at the same time

Some of the best exercises you can incorporate into your clients programming ­– or share with prospective new members at a marketing event or race– require simple, inexpensive pieces of equipment, which can often provide very challenging workouts. Exercise bands are a great example of a low cost, low-tech tool to help your clients create stability and strength while improving …

Kelly Eterovich

National Account Manager, ELIVATE Fitness

How to create extra revenue with retail

We all know that selling retail products can be a great additional value to offer clients and an extra source revenue, but how can we be successful if clients can get the same (or similar) products online? Below are some helpful insights successful companies use to win over customers, without relying on having to discount the products you offer to …

Friederike Aprea

Vice President of Marketing Strategy and Business Development at WebExercises, Inc.

Vitamix Ascent Series

Rev Up Your Revenue With Vitamix

You’re not just your clients’ personal trainer – you are the epicenter of their fitness regime. They trust you, so offering advice related to overall wellness and nutritional guidance comes with the territory. Working To Improve Your Clients’ Diets As a society, we don’t blink twice when a grease-soaked bag filled with an 800 calorie lunch is handed to us at a fast …

Tips For Selling Products At The Gym

Tips for Selling Products in Your Facility

I recently had a conversation with a gym owner that went like this: “I’ve never really had good success with retail sales in our facility.” “Really?” I said, “How do you display products that clients can buy?” The gym owner replied, “Ummm… display?” It seems pretty self-explanatory, but I think a lot of gym owners fall into this same trap… after …

Father’s Day Retailing Opportunities

Father’s Day Retailing Opportunities

I know it seems like we just celebrated Mother’s Day, but just like that, Father’s Day is right around the corner. Summer days, weeks and months fly by, so getting ahead for holiday preparations is crucial. And best of all – June is Men’s Health Month, so offering fun, health-related products to your clients and their family members will help encourage …

John Pecora

Dr. John Pecora

ELIVATE Vice President, Managing Editor, Communities and Education

Vitamix Ascent

New Product Alert: Introducing Vitamix’s Ascent Series

Though it’s hard to imagine a better blending experience from Vitamix, the engineering and design of the new Ascent series takes whole food chopping, grinding and pureeing to new heights. The brand new line offers smarter technology, more sophisticated controls, improved containers and a sleeker design all without increasing the price. If you’re already a Vitamix fan, you’ll love the …

New Year, New You 2017

Don’t Let Soreness Sour New Clients

There are many reasons a new client might stop personal training. Some are outside of your control, such as: budget, career demands, and family obligations. But many are within your control, and it’s important to identify and address those factors early in the training relationship. One common reason clients quit training before achieving their New Year’s resolution is delayed onset …